Marc Binkley
A metric is a number.
Specific strategies you'll leverage to accomplish your business objectives
CTR - Usually used as banner ad success. It is number of clicks/ number of impressions
The first page viewed by a visitor while browsing through a website.
Words and phrases entered in a search engine to reach a result page. Keywords help position websites well to attract potential customers.
The natural, unpaid search results listed by a search engine
The last page viewed, rather the page from which the visitor exited.
Each view of an online advertisement is counted as an impression. Also used to describe the number of exposures a traditional ad has in the marketplace
The percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site.
KPI - A type of performance measurement. KPIs are commonly used by an organization to evaluate its success or the success of a particular activity in which it is engaged.
When a prospective customer takes the marketer's intended action
The process of tracking website visitors conversion across a series of process steps.
A website’s capability to retain visitors, measured as number of pages visited per session and time spent on website.
PPC - also called paid searches where the advertiser pays based on the number of clicks on the advertisement.
Gives users a view into how their Website is performing in comparison to other Websites of similar size.
Visits to your site where the user types your URL into their browser's address bar or when a visitor uses a bookmark to get to your Website.
Visitors who come to your Website from unpaid organic or natural search engine results.
The amount of times visitors arrive on individual pages of your Website. Page views allow you to see which pages on your site are the most popular.
Other Websites that refer or send visitors to your Website are called referring sites.
A returning visitor is a user who has been to your Website and has come back. When visitors return to a Website, it demonstrates that the Website is of interest to them. Also known as loyalty.
The number of individual (non-duplicate) visitors to a site over the course of a specific time period. This data is determined by cookies that are stored in visitor browsers.
The average length of time a visitor spends accessing your site within a specified time period. You can use this data to measure the effectiveness and quality of your Website. The longer visitors spend on your site, the more informative and interactive your site is.
The total number of visits to your Website. Within Google Analytics, traffic can be divided into multiple categories including, direct, organic and paid.
Inbound marketing is a style of marketing that essentially focuses permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way.
Utilizes traditional interruptive marketing tactics to generate leads such as direct mail, trade shows, print and TV advertising, and cold calling.
Social Media Manager at FGL Sports | Believe in Brands, Design, Learning and Measuring Performance | Mantra: Passion Counts
