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Updated by Mariam Thomas on Jul 23, 2018
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4 Types of Digital Signages Used by Businesses

Using digital signage displays is a time tested way to market products and services. These electronic signs use different technologies such as LED, LCD, projected images and plasma displays to communicate promotional messages. Digital signage displays are used in hotels, motels, restaurants, and retail stores. These Scrolling LED Sign displays attract attention and help customers locate the business during night.

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1. Digital Posters

1. Digital Posters

Digital posters are the simplest type of digital signage display. The simplest type of posters are LCD screens placed against a wall. In most cases, digital posters are placed in an LCD enclosure. Digital posters are easy to use and install, and consume very less space. They can be used in portrait and landscape orientations.

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2. Outdoor Digital Signage

2. Outdoor Digital Signage

Outdoor digital signage, as the name suggests are installed in outdoor locations. They are usually connected to a network and housed in an LCD enclosure to avoid vandalism and theft. To avoid damage due to temperature change, the enclosure must have thermostatically controlled internal systems. Outdoor digital signage is used by growing businesses to target customers who are unaware about their offerings.

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3. Ceiling mounted digital signage

3. Ceiling mounted digital signage

Many businesses prefer hanging digital signage from their ceiling rather than installing it in front of their office entrance. This method is less obtrusive; however, hanging the signage from the ceiling impacts its visibility. In many cases, passerby just ignores the signage as it is unnatural for human eye to wander up.

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4. Freestanding display

4. Freestanding display

Known for their interactive nature, free standing kiosks often include a touch screen instead of an LCD display. A floor mounted display enclosure houses the signage. Though intrusive, freestanding displays are known for their effectiveness.

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Conclusion

Conclusion

Using a digital signage display will provide your business the exposure it needs. When choosing between these options, consider your business needs and its nature. Consult a reputable signage manufacturer so that you get a sound advice on which digital signage solution is right for your business. It is always a better idea to consult a signage manufacturer who can customize the product as per your requirement. This way, you will get a free hand in creating a signage that is aligned with your branding needs.