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Updated by Taggbox on Jul 20, 2018
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5 Ways to use Social Media Displays at Events to Engage Attendees

Social Media Displays are the Best Ways to Engage Audience at your Event. It lets your audience chattering and sharing about your brand event, which implies more marketing and promotion. Also, it’s free marketing done by your brand patron!. Make your Attendees your Brand Advocates by using Social Displays at Event

Source: https://taggbox.com/blog/5-ways-to-use-social-media-displays-at-events/

1

Show UGC on Digital Signage’s via Brand Specific Hashtag

Show UGC on Digital Signage’s via Brand Specific Hashtag

Develop a unique hashtag that relates to the brand event. When a brand follower or an event attendee posts with the brand hashtag, this post will be streamed onto the digital display board or the jumbotron automatically. Event attendees get quite thrilled to watch their posts and tweets comprising of their experience, review and moments with the brand on the official social media wall of the brand and they enjoy their glory. Other event attendees watching this are also pumped to tweet and post to the brand’s hashtag to watch their post show up on the digital signage display. Followers and event attendees feel their opinions and experiences valued by the brand as and when their posts get displayed on the Social Wall.

2

Exhibit Sponsor’s Content

Exhibit Sponsor’s Content

The dedicated sponsors of your brand event must also be valued and be given a wall of fame with the social media wall at your event. Also, sponsors nowadays wish to standout and be known to the audience and are no longer mere backstage supporters. Offer a social display service to your sponsors to let them display their tweets, posts, photos, videos and more from their social media channels. The more your social media wall gets interactive, the more magnetizing it will become for event attendees.

3

Exhibit Speaker’s Content

Exhibit Speaker’s Content

It’s quite given that there are speakers at an event. Add the social channel of your speaker to your brand’s social media display to extract the live social media feed from their accounts and channel it towards your brand event. Extract only the brand-related posts from your speaker’s feed and display it on the social wall of the brand. This way, the audience will not miss posts and updates from the speaker and the followers from the speaker’s channel will be directed towards the brand too, which simply means more followers for the brand.

4

Exhibit Related Industry News and grab Viewer Attention

Exhibit Related Industry News and grab Viewer Attention

Information is always attention grabbing. When information accompanied with interactive images and videos is displayed on the social media display at the brand event, it is bound to receive viewer attention. News and happenings from a related industry can be displayed on the digital display board to let the audience have insights to informational data. People love to stand and read through engaging content that’s in real-time happening around the world. In your brand is in the automobile industry, display related information from a competitor brand. Interactive and dynamic feature of the social media walls has proven to be engrossing for people. Well, at least they won’t be glued to their smartphones.

5

Connect your Brand’s Social Content to Social Walls

Connect your Brand’s Social Content to Social Walls

As a brand when your event is nearing or is taking place, the brand can post all the official updates about the event and the same can be displayed on social media walls. Social walls have an infinite reach of the brand’s content. Let event attendees walk around the event venue and never miss an update from the brand. Connect your social media handles such as Facebook, Twitter, Instagram, etc. Share announcements, prize winners, next speaker in line, QnA poll, etc. and keep your audience posted.