Editor's note: Michael Wu is the Principal Scientist of Analytics at Lithium.
Social media is a required avenue for brands to engage their customers. However, social media engagement is primarily based on conversations and personalized interactions that are difficult to scale. Influencer..
/PRNewswire-USNewswire/ -- New research published in the Journal of Marketing Research for the first time reveals the interrelationship between earned media from traditional media sources such as press and online social media, and how these forms of earned media impact sales.
