Digital and Social Media Marketing

The progress of technology is constantly reshaping the worlds of business and commerce. When it comes to digital marketing, Artificial Intelligence (AI) will change the interface of Business to Customers (B2C) basing on how brands will interact with consumers. In recent months, platforms such as Facebook, Instagram and Twitter are constantly changing their policies on computer algorithms to regulate the balance between business promotions and organic posting.

Social Media Marketing careers are seen to be attractive, dynamic and lucrative in the near future with the continued digitalisation of businesses.

Social media marketing also has its own definition of Return On Investments (ROI) as indicators of success. It can be said that measuring social media ROI is critical to the organisation’s ongoing marketing efforts as it charts the rate of success and its percentages when weighted against costs.

What are the factors that are reshaping marketing on Facebook and Snapchat? Read this latest blog entry to find out.

The social media marketing landscape is dynamic and ever-changing. The reason for change is because in the huge part of the customers as social media users. Customers and their behavioural ways include definitions such as interactions, their purchasing brackets, and their preferences as a group. Before, social media platforms were used mainly to connect with other people, but now, social media is big business that relies on advertising.

Are you new to social media marketing? Does your brand have instagram? Do you use Instagram Stories? Here's how you can succeed with stories.

Social media marketing can be overwhelming at first due to its requirements to succeed. Here is how you can approach it with much organization.

Today, a social media marketing professional is able to utilise organic and paid promotions to reach the right demographic, build the brand’s followership and maintain a healthy digital engagement.

Experts have said it. Top brands have said it. Even blogs have said it. Social media marketing is a powerful avenue that allows business owners to define their target market, engage with potential customers and be up to date with customers via brand engagement. No matter the size of the business, social media — when used right — can place you right at the radar of your target audience.

Find out how the new set of Instagram API will affect social media marketing for businesses. This is a must know if you would like to market effectively.