Google Correlates

Released in 2011, Google Correlate is the tool that has gained a huge amount of popularity and attention from the users. It is very much like the previous too…

For a long time, Advertisement marketing has been a top choice for most of the marketers and when done correctly, it can reap great benefits. To help you choose optimized ad banners that perform well and bring great sales, we have listed out the best some of the easy go-to tips you can use,Wider ads over taller onesAs funny as it sounds, this trick is one of the most effective ways to choose an ad banner size. The wider ads tend to perform better compared to the taller ones. This is because the wider ads are easy to read and don’t require much concentration from the readers. Whereas, in narrower ads, there is a possibility of skipping lines re-reading a line struggling to keep up with the meaning.Pick the one that compliments your pagesNo matter how well you follow the specifications and tips while choosing the ad, it’ll all be for nothing if it doesn’t compliment your page well. Avoid picking the banners that give a distorted look or those which are too flashy and in contrast with the page theme. Alongside this, it is important to consider the product that you’re advertising. It’ll make the reader feel more inclined and connected with the ad they’re being shown.Size and position of the adFinding the right size and position for displaying your ad can have a significant effect on your sales. You’ll be offered a variety of layouts, sizes and positions to pick from but knowing which has the potential to stand out from the rest is important. Here are some of the best optimized sizes for banner ads,Large rectangle, 336x280With the dimensions of 336 pixels wide and 280 pixels tall, the large rectangle is one of the most popular ad units on Ad Sense. This can either be used alone or as a multi-ad slot in conjunction with the 330x250.Here is a sample preview of the banner ad,Medium rectangle, 300x250With the dimensions of 300 pixels wide and 250 pixels tall, the Medium rectangle is another ad size that is being used by almost every ad network. This is believed to bring higher CPM than other sizes as it is widely used.While the large rectangle, 336x280, is rarely seen outside the Ad Sense, this one is found on almost every ad network and is proven to be the best choice.Here is a sample of it,728x90 Leader-boardWith dimensions 728 pixels wide and 90 pixels tall, this one is preferred to be placed on the top of the page so that it grabs reader’s attention as soon as the page loads. These tend to be the most expensive ads as they perform really well and bring a good amount of sales.300x600 Half Page The 300x600 has various names like the half page, monster unit, and film strip. With the dimensions of 300 pixels wide and 600 pixels tall, these bring great CPM and perform quite well. But, since these are not accepted by every ad network available out there, they are most commonly used in multi slots with banners of ad sizes.Here is a sample,320x50  Mobile BannerListed as the top performing mobile banner by Google AdSense, this one has dimensions of 320 pixels wide and 50 pixels tall. It is used in posting advertisements on smartphones and is sure to get you a good amount of impressions and clicks. Below is a sample image of it,Context of The Ad:After deciding on the sizes and dimensions of your ads, the next thing to focus on is the context of your ad. Make sure your context is well-optimized, easy to read, easy to understand and has the ability to grab the attention because right content can bring a major lift to the ad campaign.Call To ActionGrabbing your audience’s attention is one thing and driving them to actually take a real- time action is another. There’s no successful marketing/advertising campaign without a strong CTA (call to action). Here we have listed some of the most common yet effective CTA’s of all time,Try it nowAdd to cartOnline chat botsOffer ending soonSubscriptionsRead moreWith proper usage of the information listed above and thorough research, the advertising campaign can be a huge hit. It will drive a great amount of traffic to your pages and sell the products or services you are offering. It’s imperative to understand the changing trends of advertisement marketing and strive to keep up with it for better benefits.

Internships became the obligatory pedestal to enter the corporate world. Firms are victimization internships as the way to screen and shortlist talent. In...