Brittany Botti
There are tons of books out there about social media, but many are not helpful or outdated. What are the best social media books you've read? The goal of this list is to help guide small business owners to the best information about social media.
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) [Dave Kerpen] on Amazon.com. FREE super saver shipping on qualifying offers. Includes access to 3 exclusive ebooks for hardcover readers only! The secret to successful word-of-mouth marketing on the social web is easy: be Likeable “Dave Kerpen’s insights and clear
The Thank You Economy: Gary Vaynerchuk: Amazon.com: Kindle Store
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on Amazon.com. FREE super saver shipping on qualifying offers. Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs
The Social Media Bible: Tactics, Tools, and Strategies for Business Success (Wiley Desktop Editions) [Lon Safko] on Amazon.com. FREE super saver shipping on qualifying offers. The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate
"In today's always-on, hyper-saturated marketplace, product messages no longer break through like they used to. Providing helpful information to customers does. In this important book, Baer calls the art of being deeply valued by your customers Youtility. I call it smart."
People have always done business with people they know, like, and trust. That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set.
Small businesses often feel they are at a distinct disadvantage when competing against large
enterprises and their massive budgets. They simply don’t have the finances, experience,
and staff to compete on such a high level. This doesn’t have to be the case, though. There
are a number of great online opportunities, tools, and strategies that make it possible for
small businesses to stand up to, and compete with, the big guys.
