The 4P model is typically used to assess the strategies of a company using four key parameters such as its products, its pricing, the place of product availability and its promotion.
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How to Conduct an Industry Analysis
Analyzing or assessing a particular industry can be quite crucial while preparing for a business plan. A company needs to know about the external forces present in the industry that can have prominent influence in its business operations.
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My name is Sophia Addison. I live in California and I have done my study at Berkeley University of California with a dual degree in Business Administration and Creative Writing. Currently,...