Sherrilynne Starkie
This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool
Reddit launched a new video ad product. It's native video ads that autoplay in-feed and are designed for optimized viewing within the the website. They are available now to managed partners, but will be rolling out to all advertisers over the next few weeks.
The business social network, LinkedIn is introducing a new way for users to show their appreciation to someone. Kudos, a new feature lets you give a shout out to professional connections who are great team players, amazing mentors or inspirational leaders among other categories. Kudos are available on iOS and are coming soon to Android and desktop.
The people at Instagram recently briefed a group of reporters to explain how its feed ranking algorithm works. They explained that six factors that influence ranking and took questions about Instagram myths and future plans.
Google has released a new podcast app for Android. It's integrated with the Google Assistant across devices and provides personalized recommendations. The company wants to help podcast creators reach a broader audience by providing advice and resources via the app.
Social Influencer Discovery module for Cision Communications Cloud enables communicators to identify and develop relationships with social media influencers. Cision says that it’s the first in the industry to offer a fully-integrated platform that aligns both traditional media and dynamic social influencer capabilities
