Buyers usually have more options when acquisitions are considered. Potential and associated risk are two key aspects in the buyer's assessment. An uncertain potential buyer will often seek other alternatives. It is therefore important to reduce the buyer's perception of risk. Different buyers have different perceptions of risk. By halving the buyer's return requirement, you double the company's value. Risk of an event = The probability of the event * Consequences of this event. It is important to be open and honest, also about weaknesses.