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Updated by Shane Barker on Jul 30, 2021
Shane Barker Shane Barker
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Influencer Marketing Strategies

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.


Influencer Marketing Agreement – Learn All About It!

Do you realize the importance of an influencer marketing agreement when partnering with influencers? This guide will tell you everything you need to know about it.

How to use influencer marketing to strengthen your customer relationships

In this article, you'll get to know how to use influencer marketing to strengthen your customer relationships and doing so by taking advantage of the immense power of influencer marketing.

A Detailed Strategy to Find the Right Influencers for Your Business

63% of marketers today work with 10 or more influencers for every campaign. Read this comprehensive guide for a detailed strategy to help you find influencers who are right for your business.

How to use influencer marketing to strengthen your customer relationships

In this article, you'll get to know how to use influencer marketing to strengthen your customer relationships and doing so by taking advantage of the immense power of influencer marketing.

6 of the Most Effective Types of Influencer Collaborations

Trying to strategize your next influencer campaign? Here are six types of influencer collaborations you should know, with real world examples and tips.

How to engage with influencers on Twitter for your brand

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Busting the Myths on Modern Influencer Marketing With Shane Barker

Did you know that 63% of today’s marketers are working with over 10 social media influencers for every campaign? With a vast majority of consumers using social to inform purchasing decisions, brands are now scrambling to drive more sales using influencers. But this channel can still feel like the Wild West, and many brand marketers are unsure how to capitalize.

On July 12 at 1 pm CDT, PowerPost is joining forces with Shane Barker, CEO and co-founder of Content Solutions and ultimate influencer marketing specialist. Together, we’ll teach you everything you need to create the perfect influencer marketing program for your brand.

In this one hour webinar, we’ll tackle the many misconceptions about brand and influencer partnerships—especially when it comes to your goals and what your success should look like.

Don't miss this exclusive webinar as we take you step-by-step through finding great influencers and structuring mutually beneficial relationships.

7 Influencer Marketing Tools to Boost Your Campaign

The right influencer marketing tools are essential for the success of your influencer marketing campaigns. Check out 7 useful influencer marketing tools in this post.

56 Influencers Share Their Biggest Mistakes and How to Avoid Them [Expert Roundup]

Influencer marketing is a tricky landscape to navigate with new trends emerging almost daily. Find out the biggest Influencer mistakes and how to avoid them!

4 Challenges Influencers Face with Social Media Engagement

Have you faced any other challenges getting more engagement on social media? If are you an aspiring influencer, here are some of the possible challenges which you may face when trying to get more engagement.

Why Twitter Engagement Is Essential for Brands Today | Sprout Social

Twitter is a great asset for brands to keep in touch with their audiences. Check out these tips to learn how to consistently engage with your followers.

How to Monitor and Avoid Negative Brand Mentions | Zoomph

Your reputation across social media and other digital channels can make all the difference to your website traffic. Learn tips and tools for ensuring that the sentiment around your brand remains positive.

11 Expert Instagram Marketing Tips For E-Commerce Businesses

Read what experts think about Instagram marketing and the future of the platform, and learn their best tips for marketing your own online store store.

7 Most Important Elements of a Successful Brand Identity - TechWyse 'Rise to the Top' Blog

Experts from TechWyse and around the world offer how-to's, strategy advice, interviews, infographics and insights to help your SEO and internet marketing campaigns Rise To The Top!

How to Choose the Best Social Influencer Marketing Agency

Are you looking for a social influencer marketing agency? Here are a few tips for how you can choose the best influencer marketing agency to work with.

How to Get Top Influencers to Work with Your Brand - The Social Media Hat

If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. Here's how to start your Influencer Marketing.

Are You an (Aspiring) Micro-Influencer? Make More Money on Instagram - The Next Scoop

Looking to become an Instagram micro-influencer? Apply these five ways that will help you to make more money on Instagram.

Influencer Marketing: What it is and How to run a Successful Campaign on Vimeo

This webinar is hosted by Digital Marketing Expert and Top 100 Influencer, Shane Barker! What You’ll Learn: 1. Influencer Marketing: How It All Started…

How to Use Instagram Stories to Build Your Audience

Instagram Stories have 400 million daily active users, which makes it an amazing platform to promote your brand. If you are unsure about how to use Instagram Stories to build your audience, read on these 8 tips for leveraging the feature effectively.

Welcome! You are invited to join a webinar: How to calculate the ROI of your influencer marketing campaign. After reg...

Expert Webinar Series with guest Shane Barker

Not sure what to measure or how to prove your influencer campaigns or effective?

Join us to learn more about:
Setting the right influencer marketing KPI's
Measuring ROI from your influencer marketing

With Q and A!

13 of The Easiest Ways to Increase Sales on Instagram Right Now (UPDATED)

In today's world, social media is a great place to promote your brand. Here are thirteen easy ways to increase your sales on Instagram.

How to Email Influencers to Promote Your Product (5 of the Best Ways)

It’s essential to craft a solid pitch for your influencers to get responses. Here’s how to email influencers to promote your products the right way.

How to Create a Successful Brand Ambassador Program in 5 Steps

Brand ambassadors are great assets for any company. To manage them well, you must know how to create a successful brand ambassador program. Here’s how.

An Ultimate Guide to Local Influencer Marketing for 2020

To promote your brand within a specific location, you need to launch a local influencer marketing campaign. Here’s why it’s important and how you can do it.

How to Increase Brand Awareness Through Influencer Marketing | Fourstarzz Media

Building your brand awareness is essential for the growth of your business. Read on to find out how you can use influencer marketing campaigns to grow it.