Roger Conner
The employer brand is a set of attributes and qualities – often intangible – that makes an organization distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform to their best in its culture.
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The essential employer branding question for employers today isn’t “Why?” but “How?” If you’ve ever asked that question, you can find the answers in this book. No matter what your company’s size, location, or industry is, you’ll find what you need to start building a foundation by following these fundamental steps for employer branding success.
“Branding” is a common term in the marketing world, but it isn’t only about selling your products or services to consumers. You should place just as much emphasis on promoting your employer brand—the qualities that make your company a special place to work—to set you apart from the competition and humanize your organization. Learn more in this free eBook.
Today's professionals want more. They expect their employers to invest in their growth and development and are hungry for skills acquisition and training, a thriving culture, rewards and recognition, and life beyond work.
As the global economy picks up, there is growing concern among CEOs about finding and keeping the best talent to achieve their growth ambitions. The approach to building a strong employer brand has changed over the last few years—as has its impact on hiring and who’s responsible for overseeing it.
Many organizations are starting to see glimmers of faster paced growth. As a reaction, many are becoming more aware of the need to build their employment brand as a well-managed company and good place to work. And while senior executives long ago realized the value of building product brands, and now credit portions of their market value to such brands, only recently have executives realized the importance of managing their brand as an employer.
Brand-conscious companies are beginning to interact with potential employees with the same care they would give to their customers. They are redefining the talent acquisition experience by making sure their candidate-customers gain tangible value from the interview process and have the capabilities to navigate and succeed within the organization should they be offered a position.
How to craft – and live up to! – and employer value proposition that attracts talent. In order to build and advertise a great employer brand, you need to start with a unique employer value proposition (EVP). What are your tips for crafting (and living up to!) EVPs that attract talent?
Employer branding has become an essential corporate strategy for every organization. Read this to find out how to execute the perfect branding strategy.
An employer brand is defined as the perception of the organization as a great place to work by both current and potential employees. In short, it is the organization’s reputation as an employer. An employer branding program includes strategies for enhanced talent attraction, engagement and retention to strengthen an organization’s employer brand.
Building and maintaining an employer brand is easier said than done due to the various factors that go into creating a brand. In a society filled with distractions, a strong brand has the ability to make people listen to an organization’s story and conveys a company’s values, personality, mission and status. This guide will walk through some of the key issues that arise when establishing a brand and best practices to make the most out of any branding technique.
