Hemendra Singh
User experience (UX) is the main concern of the mobile app development companies. UX plays an important role in the popularity of an app. An app with good UX gains more positive customer reviews.
On the other hand, an app with bad UX not only frustrate them but also make them search for another alternative. There are many factors that are responsible for improving the user experience. Read this article to know how to improve the user experience.
In this article, we will discuss some tips to gain the customer trust and improve the UX. We will also discuss the do’s and don'ts to improve the UX.
App design is the foremost thing that should be kept in mind before developing an app. Try not to make the user interface complicated to understand. Users like the interface easy to understand. If your app’s interface is complicated, it may frustrate the users and you will get negative points in the app ratings.
Besides this, do not stuff features in your app that works as an obstacle in the app design. It is advised not to add the unnecessary features for app design that may frustrate the users.
Let’s take an example. You visit somewhere and search for the best restaurant of that place. You launched the respective application on your smartphone, and the app wants you to enter your current address instead of tracking your location automatically. Then, you will definitely uninstall the application from your device.
Users do not like the apps which take more time to launch. Try to make your app to be launched within 2 to 3 seconds. As we know that the users are impatient. Hence, if your app takes much time to launch, users will lose interest in the app and search for its alternatives. There is also a possibility that users will write bad reviews at the Play Store.
Let’s take an example. You are in a critical situation and you need to send a message quickly to your close ones.
For this, you have installed an application which works like a panic button. At the instance, the situation gets worse if the app takes too much time to launch.
Battery consumption is the main concern for every android app development. The heavier is the app, more will be the battery consumption.
The latest smartphones have a built-in feature to detect the apps that consume too much amount of battery.
Hence, to keep the battery consumption to a minimum, keep the UX simple (that uses light colors). Moreover, if the app requires too much processing, it is good to add the background running feature.
In this way, you can make your app to consume less battery.
After the Facebook’s privacy leak, users are more concerned to their privacy. Hence, adding the in-app permissions that are not clear to the users is worthless. Such unclear in-app permissions may threaten the users and they will not proceed ahead to install the app on their device.
Hence, it is advised to apply a careful approach to these permissions.
Try to make permissions not to sound risky. So that, users will not consider the app as a potential threat.
It is good if you explain well why your app needs these permissions and what data will the app use. This will ensure the users that the app does not misuse their data and you will gain their trust.
Adding tours in an app is necessary, this guides the users how to use the application. But, if the tours are too lengthy, it will bore the users and they may uninstall the application.
Try to add short and descriptive tours. So that, users will get all the information about the app in a nick of a time.
Remember that users do not want to spend most of their time in taking introductory tours.
Do’s
Eliminate long tours and try to explain the features and functionality of your app in short tours.
Respond to all of the user reviews and try to clear all their doubts. This reflects your activity to your users.
Before any android apps development, it is suggested to do research in advance. This helps you improve your mobile app UX.
Build trust in your users by developing apps that do not require many in-app permissions.
Do not ignore battery consumption issue. Try to keep battery consumption to a minimum.
Make the registration process short during sign up.
Design attractive user interfaces.
Don’ts
Do not make your app deliver long to set up wizards. In long set up wizards, there is a possibility to miss an important instruction during installation. This may cause app malfunctioning. Moreover, users are not interested in long set up wizards. Hence, they do not install the app on their device.
Do not make your app deliver unnecessary notifications. Also, frequent notifications should be avoided.
Do not make the user interface complicated. The complicated interface makes app difficult to understand. Hence, consumes a lot of time of users.
Don’t make our app that asks a lot of information from users during sign up. Also, do not add unnecessary in-app permissions.
Try not to frustrate your users while using the app.
Do not keep the introductory tours too lengthy. Lengthy tours may frustrate the users and they will lose interest your app.
Do not keep introductory tours compulsory. Keep them optional.
UX plays an important role in making an app successful. App with good UX gains more trust of users as compared to the apps with bad UX. The secret formula for successful UX is to build the trust in your users. Study the market trends and analyze the user reviews before developing any mobile application.
My name is Hemendra Singh. I am Managing Director and co-founder of The NineHertz, a Mobile App and Web Development Company. My ideology is that a clear vision and hard...
