Sherrilynne Starkie
This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn
Facebook is now enforcing its new policies for political and issue-related ads. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. US election and issue ads will have to be clearly labelled and will include “Paid for” information to identify the person or organization behind the ad
Twitter is also arming itself against abuse from outside forces during elections. The site is introducing new labels for US midterm election candidates and is set to launch its Political Campaigning Policy later this summer.
Snapchat now lets users send ongoing real-time location to friends, or request theirs, which show up on the Snap Map and within your message thread. This is location sharing built for the intimacy people love, rather than the foreign and creepy idea of giving lots of contacts access to a user's whereabouts through Snap Map
Google has implemented new safeguards in reaction to the recent action brought by the Federal Trade Commission against Point Break Media, LLC which mislead small businesses with threats to remove their listings. Actions include lawsuits, updated policies, reporting tools, educational resources and a partners program.
LinkedIn rolled out redesigned user profile pages recently and there are new ways to capitalize on the changes. Examples include changes to the cover photo, contact info placement, summary text allowance and more opportunities to add links.
