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Updated by Chris Knight on May 29, 2018
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Chris Knight Chris Knight
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5 Ways A Chatbot Can Boost Your Business

Chatbots are an increasingly common feature on business websites, apps and social media. Any company can benefit from using them. Helping to save time, improve how data flows through the company and even generate revenue. Getting on the chatbot bus now helps the business prepare for the era of supersmart-AI bots, that will soon dominate most customer and worker interactions.

1

Chatbots improve customer service

Chatbots improve customer service

The stock first use for any business is a customer service tool. Offering 24-hour-a-day advice or information, perhaps the ability to make appointments or reservations. Many businesses have moved their FAQs, business details, product support and reception tasks to a chatbot.

These types of task help any size of business become more accessible to customers, and frees up workers time to deal with the important issues. If a bot comes across a problem it can’t solve or a query it cannot address, then it can be taught to direct the problem to the right person, speeding up the support process.

2

Chatbots save and make money

Chatbots save and make money

The savings in time through more reliable, automated and faster customer service translate to savings in money as your teams spend more time on the tasks that help benefit the business. Happy customers are more likely to stay with the business. And if a speedy chatbot resolves an issue or puts them in touch with the right expert straight away, customers will be impressed with the forward-thinking nature of the business.

Chatbots can also help sell products or services to customers. Many chatbots take orders for pizza companies, while fashion brands are training bots to ask people about their tastes and recommend suitable attire or accessories. As bots are linked to web stores and customer history, they can make recommendations based on past purchases and initiate conversations when wanted items are in stock to help drive a sale.

3

Chatbots help workers save time and be more efficient

Chatbots help workers save time and be more efficient

Larger businesses are already passing over plenty of repetitive tasks or data-based interactions to chatbots. A human resources chatbot can automatically handle holiday or sickness requests, tell people how much time off they have left and highlight any important issues directly to the human HR team.

As the bots handle those tasks, the people in the department can focus on their key business tasks, such as recruitment, improving company morale and engagement. Even there, bots are starting to handle the basic questions of first interviews, making sure only the best candidates come forward to in-person interviews.

In other departments, data collecting bots help workers do tasks faster and get on with their key roles. Bots in services like Slack or Skype can also help keep discussions flowing when people are working different hours or in different parts of the world.

4

Translations make the world your oyster

Translations make the world your oyster

Business is increasingly being done all around the world, and it no longer needs professional translators or reliance on time-sapping, conversation-breaking tools to do the job. A chatbot can instantly translate between languages, helping both sides of the conversation maintain a reasonable discourse or help cut a deal.

5

Chatbots are at the start of their careers

Chatbots are at the start of their careers

Today’s chatbots are already quite smart with natural language processing and AI extensions that can help them learn how to understand people better and to help drive the conversation. But in coming years, we’ll struggle to distinguish them from people, while their instant access to data will make them infinitely more useful.

Getting your business used to working with bots now will better position it for when the really smart bots come online in the next few years.

Summary

Whatever your business needs, chatbot solutions are easy to learn and train, with instant updates to improve interactions. Solutions come with templates that are suited to a huge range of roles and tasks, like SnatchBot which provides the best way for any size of business to start on their AI chatbot journey. .

For businesses, multiple simple bots can handle each subset of a larger customer process, maintaining focus and simplicity. But, as the technology evolves, an advanced AI bot can handle complex structured tasks across a whole class of customer interactions, and deploy themselves to any hardware that’s most suited or available to the task.

Whatever the bot’s use, developers should make the effort to ensure that chatbots are trained to perform well, delivering a seamless experience for customers.