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Updated by communigatoruk on May 21, 2018
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5 Marketing Automation Tools

Taking a look at the world of marketing today, there has been an incredible shift from the traditional method, to the digital space that now includes more ways to market and advertise than one could’ve ever imagined considering the traditional methods.

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Introduction

Introduction

With so many choices that helps generate traffic, optimise our products, services and brands, there are little to no space left to fail if you know how to work the internet, as well as all the many marketing benefits it has to offer. No matter what you’re selling, if you market and advertise in the right way, attract those who are actually interested in buying your product… Oh and do believe me when I say that somewhere someone is, you’re on your way to success.
If you’re trying to differentiate between tools and the industry’s landscape, you might find it difficult to conclude as to what you should do next.
See, although there are many different and amazing marketing tools to choose from, there’s one slight problem and that is the fact that it’s really hard to find the right tool for what you’re looking for.
Although the common, test a few before you decide handbook rule is one we consider following every now and then, if you’re a business owner, you simply don’t have the time for that. You want efficiency and you want it now, just like everything else. Thanks, Uber…
On a more profound note though, you don’t have to spend your time looking for the tools that will help you get ahead, because you just found them.
You’re welcome.

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Eloqua

Eloqua

With an exceptional level of service and optimal marketing automation features, Eloqua is pretty much everything you need and more. This tool is focused on getting educated about marketing and offers a lot of support to those who decide to use it. It will also help push your product into the market and is perfect for companies that are focused on enterprise-level software that has the necessary budget to back it up. Eloqua has a marketplace that allows for integrations with any third-party services.

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Customer.i.o

Customer.i.o

Due to its flexibility, Customer.i.o is the tool that will help you and your company grow. This is especially the case for those who want to develop their product. It is also considered to be a lightweight UI tool that is fast and provides the best customer support you could ever imagine. Although new to the game, this tool is focused on the latest technology and techniques when it comes to marketing and is perfect for companies that are seeking advanced functionality that allows for customization.

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HubSpot

HubSpot

As a favourite, HubSpot is known as the tool that can do, pretty much everything. The one negative factor of this tool might be the fact that it doesn’t elaborate on one specific. It also describes itself as an ‘’inbound marketing software’ that offers various tools, when compared to competitors. It’s pretty much an all-in-one approach that allows for optimal convenience.

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Marketo

Marketo

As one of the best-known marketing automated tools on the web, we’re surprised if you didn’t already come across this one. It’s considered to be one of the most mature tools and also, includes a full suite of tools and features that will help you with everything from managing your email campaigns to providing you with the best tools to add to your sales teams. It also has one of the best marketplaces, Launch Point, along with tons of integrations, as per your convenience. This tool is great for any company that is looking for more advanced marketing automation. It's not expensive, yet not cheap either. Let's just say, you'll be paying for quality.

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Userfox

Userfox

As another new player in the marketing automation game, Userfox recently combined with AdRoll, which means there is a lot of growth to come. The company is mainly focused on working with tech companies and will be a great asset for those who have a tech-related business or products.