Sherrilynne Starkie
May 16, 2018. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus.
Instagram has introduced the emoji slider sticker which lets users ask nuanced questions by adding a layer of emotional context that helps people understand tone. For example the difference between how 🔥 an artist’s new single is or how 🌶 they like their food.
Facebook has launched several new features to make it easier for publishers to go live. These features are aimed at simplifying the broadcasting experience, growing an audience, and giving viewers more flexibility in experiencing Live videos. New features include persistent stream keys, Live cross posting and live video rewind
New Google One is a simple plan for expanded storage that includes extra benefits such as one-tap access to Google experts and extra credits on Google Play and deals on select hotels found in Google Search.
New influencer marketing studies provide fresh insight into trends and best practices. These include increasing budgets, campaign outsourcing, doubling engagement levels, domination of video content and the importance of blogs and Instagram.
LinkedIn has launched 'How You Match' a feature that lets users understand how their skills and experience matches potential employers' needs. It's an auto-generated checklist of how factors, such as education level, skills, years of experience, and current job title, match with what a company is looking for in a potential new hire based on criteria shared when the job is posted.
