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Updated by Learntek on May 30, 2018
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Learntek Blog

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3 Technologies Empowering Digital Marketing – Blog – LEARNTEK

Digital marketing has become the most important type of marketing in the world. The biggest advantage that digital marketing has over traditional marketing is that it is targeted. When you publish an ad in a newspaper, you hope that a few of the people who see the ad will be interested in your products. With digital marketing, advertisers can choose who sees their ads, which allows for much greater ROI. It also allows smaller businesses to advertise at low costs since they only pay for the people who actually end up looking at their ads.

The Future of Search Engine Marketing – Blog – LEARNTEK

When it comes to marketing, the one big problem which was hard to solve in the past, was about reaching the customer at the right time. You can give the same suggestion to a person a hundred times, and that person may react differently at all those times.

The Age of Social Media Marketing has Only Just Begun – Blog – LEARNTEK

Many people say that we are living in the age of social media, but that isn’t true. Yes, we are living in an age where social media has been introduced, but we have only just started. Companies are still coming to terms with what social media can do for them, and the same is true for people.

The Art of Social Media Marketing – Blog – LEARNTEK

Social media marketing is finally being taken with the seriousness that it has always deserved, which has resulted in an interesting fragmentation of the work. Companies are starting to realize that technical efficiency in social media marketing is a completely different beast than artistic skills. Social media marketing is taken as one job right now, but we are going towards a future where there will be a social media manager, and a social media artist, both working together to run creative social media campaigns.

Search Engine Marketing: Google’s smart play – Blog – LEARNTEK

Achieving efficiency is hard when it comes to marketing, but search engine marketing has long been one of the best marketing tools in terms of ROI. Search engine marketing is so successful because it reaches people who are looking to buy a product or service. If you search for red jeans, for example, odds are that you want to buy red jeans. An ad about red jeans will result in you making a purchase right then. There’s almost no other medium of advertising that is so useful, aside from maybe instore advertisements.

16 Off Page SEO Techniques – Blog – LEARNTEK

Top 16 off page SEO Techniques – There are two separate types of SEO approaches namely Off-Page and the On-Page. Both can be implemented on your blog or business website to generate traffic and even rank them to the higher positions in a search engine. Many people have a great liking for the off-page SEO and thus prefer using it to link building. The article will discuss 16 off page SEO techniques.

Social Media for Advertisement – Blog – LEARNTEK

Social network advertising also social media targeting, are collective names, which are used in describing types of online advertising, which focus on the social networking services. One of the main benefit of this kind of advertising is that advertiser may take advantage of users’ basic information and target all their ads appropriately.

BIG DATA AND HADOOP – Blog – LEARNTEK

What is Data Science? Data Science is the art and science of extracting actionable insight from raw data. Put simply, Data Science is an umbrella term for techniques used when trying to extract insights and information from data. Data Science uses automated methods to analyze huge amount of data and extract knowledge from them in various forms either structured or unstructured. Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be …

What is Data Analytics? – Blog – LEARNTEK

Big Data Analytics as a buzzword has generated much hype in recent times. It is said to be the answer to any marketer’s woes, the way to generate highly focused, customized advertisements and marketing strategies that give the consumers what they want.

The 6 Top Hadoop Distributions that You Can Employ for Your Big Data Needs – Blog – LEARNTEK

Apache Hadoop is an excellent software framework that allows the processing of big data elements. It can use the power of commodity hardware by employing a modular system and process large sets of data. Hadoop is available in different distributions as companies often deliver it as a packaged deal. It uses the Hadoop Distributed File System (HDFS) which allows the use of different platforms and the ability to perform parallel data processing.

The Merits of Hadoop as a Data Solution – LEARNTEK

Hadoop is an amazing programming framework which is quickly gaining prominence. It is sponsored by the Apache Software Foundation and has the support of the Java programming community. Hadoop as a solution does have its merits because it can simplify big data and allow normal consumers to simplify the concept of volumetric data available on the internet. Here are some important details to understand this framework:

A Brief Discussion of Hadoop Core Components – LEARNTEK

Apache Hadoop is an excellent open-source big data technology platform that allows the use of computer networks to perform complex processing and come up with results that are always available even when a few nodes are not available for functional processing. There are a few important Hadoop core components that govern the way it can perform through various cloud-based platforms. The core components are often termed as modules and are described below:

Why MongoDB is so important for big data – LEARNTEK

MongoDB often confuses people because they don’t understand what its purpose is. MongoDB doesn’t have a singular purpose – it is good in many instances, and yes, it is bad in some situations too, but that is just how every piece of technology is. We have different languages and databases because no one technology can be the best fit for every situation. The main thing which makes MongoDB so great, especially when it comes to big data, is its approach towards data storage. MongoDB works so well in big data situations because it understands big data.

How Analytics with R became powerful – LEARNTEK

It seems that developers really love to debate about the different ways to do the same things. Seriously, we love it too, but we don’t think we have seen people argue so much in any other industry. There are always people who will think one way of doing something is better than the other but rarely will this result in widespread online arguments and debates the way it does for programmers. Among many such debates, one that has heated up a lot in the past few years is R vs SAS.

What are the advantages of BIG DATA Analytics, and how will it impact the future – LEARNTEK

In the present era, Big data analytics is no longer used only for the purpose of experimenting. Many companies began to achieve a lot more real results with its approach, and  they are expanding their efforts to surround more data and models. It is a term that used to describe the collection, availability, and processing of streaming data in real-time of  huge volumes. The three V’s are nothing but volume, velocity , and variety. To make more accurate decisions, companies who are combining their marketing, customer data, sales, transactional data, external data and social conversations such as stock prices, news, and weather in order to identify the correlation and root are statistically valid models.

What makes Scala & Spark so powerful? – LEARNTEK

People who work with Python in Spark often hear people discuss Scala and how good it is. If you are wondering whether you should learn Scala, you are probably asking the same question most people asked before they started using Scala: Is it really that better than Python? The answer, you might be surprised to know, is yes – and it is a definite yes.

Big Data Market size in coming future – LEARNTEK

Big data is here to stay and business owners couldn’t be happier. The term emerged in a bid to describe the large volumes of information that databases comprise of, manage and maintain, but the concept has taken on a life of its own in the modern era. Now it not only refers to the information itself, but also encompasses a number of technologies that can handle the same tasks to solve complex problems.

Importance of Big Data Analytics – LEARNTEK

The term itself is not new and there is a very good reason for that. Companies across the globe, both large conglomerates and small start ups are utilizing its potential to gain valuable insight into existing operations for future development and to improve their customer service.

Benefit of learning Big Data – LEARNTEK

Big data which is one of the buzzword today, is basically both a technical and marketing terms which refers to a most priceless organization asset-information. It additionally signifies to a pattern in technology that is driving the path to another methodology in comprehending the world and settling on business choices.

Types of Big Data Analytics – LEARNTEK

As the name implies, the term Big Data can be applied to any internal and external enterprise based information that can be used to make business forecasts, improve existing infrastructures, manage smart power grids, manage business intelligence and other applications.

8 big trends on big data analytics – LEARNTEK

Huge data analysis is a common element of today’s organizations. There are a number of techniques and technologies coming up each day to help the experts in the analysis of data. As the data analysis activities and techniques are emerging so fast, people have to also move fast to match with them.

The History of Hadoop – LEARNTEK

When mentioning some of the top search engine platforms on the net, a name that demands a definite mention is the Hadoop. Hadoop has turned ten and has seen a number of changes and upgradation in the last successful decade. It has escalated from its role of Yahoo’s much relied upon search engine to a progressive computing platform. Hadoop is believed to soon become the foundation in the future for generating the best data based applications.

Understanding Selenium WebDriver as an Automation Tool – LEARNTEK

The Selenium WebDriver is an excellent web application testing tool. It automates testing procedures and thus, ensures that a friendly API is created. The latest Selenium is the easiest to use and allows you to create tests, maintain them and improve them in a periodic manner.

A Brief Discussion of Selenium Grid – The Tool for Ideal Testing – LEARNTEK

An important concept in computer programming and designing web applications is to perform effective testing that provides the information necessary to finalize the design and reduce its problems. One of the best tools for this purpose is Selenium, an excellent software testing framework. Selenium Grid is a key component of this platform. Here, we describe some of its important aspects, to help you understand its testing prowess.

Machine Learning vs Deep Learning: Here’s what you must know! – LEARNTEK

Artificial Intelligence (AI) and Machine Learning (ML) are two words casually thrown around in everyday conversations, be it at offices, institutes or technology meetups. Artificial Intelligence is said to be the future enabled by Machine Learning.