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Updated by Xavier De Buck on May 08, 2018
Headline for Are Open Houses an Effective Marketing Tool?
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Are Open Houses an Effective Marketing Tool?

Should a homeseller be looking into holding open houses? Do houses actually sell during those open houses? Any risks one needs to keep in mind when holding an open house?

Avoid These Ten Real Estate Open House Mistakes

An open house is a potential way for buyers to see your property, but avoid these 10 Real Estate open house mistakes to enhance your chances of success.

Read Bill's article and ask yourself whether 2% chance of selling the house during an open house is worth it - perhaps think of the 98% odds of failure to sell it?! Would you still go ahead with the event?

5 Reasons an Open House Won't Sell Your Home

Open houses don't sell houses.

So, why do brokers still have them, and who are they really for?

Read Chad's article about the 5 five reasons you can bet your bottom dollar why an open house won’t sell your home!

Items Never to Leave Out At An Open House

Do you know what items you should never leave out at an open house?

Open houses can be a magnet for crime. Holding an open house increases your odds of being robbed.

See what Bill discusses what should never be left out when having an open house.

Open Houses - Do They Work or Not?

Do Open Houses work?

Check out this article and you'll quickly realize how Jeff feels about the topic.

He will give you the pros and cons based on his experience of selling homes for sellers.

Is A Real Estate Open House Necessary To Sell Homes?

Why Real Estate open houses are popular but not that effective as a marketing activity?

This may mean renovations, hiring a reputable Realtor and maybe even a public open house, but you should be aware that when it comes to putting on a public open house, you might be wasting your time.

With less than 2% of homes selling from open houses nationwide, the efforts of you and your Realtor may be better spent elsewhere.

Yes, you read that correctly, a mere 2 percent of all homes are due to a public open house!

Check out Bill's article to see whether open houses are necessary to sell homes!

Top Five Real Estate Open House Myths - BUSTED!

One of the most controversial topics in the real estate industry are open houses.

Ask 10 real estate agents their thoughts on open houses and you’re more than likely going to get 10 different opinions.

As with most things, there are PROs and CONs of open houses. If you’re thinking about selling a home, it’s critical that you know whether open houses are going to be a part of your strategy.

In this article, Kyle discusses the top 5 real estate open house myths! Before deciding whether you’ll use open houses as a vehicle to sell a home, you should be aware of some of the most common open house myths.

What Type Of People Attend Real Estate Open Houses?

Whether you’ve purchase or sold zero homes or ten homes, a real estate term that you’re likely familiar with is open house. Like with almost everything, there are pros and cons of open houses.

One of the biggest drawbacks of an open house is that you truly have no idea who will be attending.

While it’s impossible to predict exactly what type of people who will attend an open house, it is fairly predictable.

In this article, Kyle discusses the 6 types of people who you can expect will attend real estate open houses.

The Pros And Cons Of Open Houses In Real Estate

Open houses in real estate are a highly debated topic both by homeowners and also real estate professionals.

In fact, this article is sure to spark some debate between home owners and also real estate professionals.

The truth is that some sellers will insist that having open houses are something that will sell their homes, others will want nothing to do with open houses, and some sellers will be on the fence. The same can be said about some real estate professionals. Some will swear that open houses are a critical event to have, other agents will never hold open houses, and others will periodically have open houses.

So, if you’re selling a home, should you have open houses?

Behance article by Bill Gassett

One question that arise often is regarding the effectiveness of OPEN HOUSES....do they actually sell home?!

There's an absolute truth that many real estate agents don't want you to know: Open houses are usually attended by those who are not qualified to purchase, the neighbors and others that have nothing better to do than to look at a home on a weekend. They are not "real" buyers for the home being held open!

If this is true you might be wondering why do real estate agents hold open houses?

LinkedIn article by Bill Gassett

The woman above looks pretty skeptical doesn't she? The reason is she was just asked if open houses are a useful marketing activity in the digital age. Clearly she is not so sure!

And in case you're wondering, rarely do open houses actually cause a home to sell!

Actually, open houses are usually attended by those who are NOT QUALIFIED to purchase: i.e. the neighbors, and others that have nothing better to do than to look at homes on the weekend!

7 Open House Myths

Lots of real estate agents want the homeseller to think open houses are HIGHLY NECESSARY to sell a home. They are not!

Check out Bill's discussion with these 7 open house myths you should never believe!

Sell Your Home Without an Open House

Can you sell your home without an open house? You sure can! An open house is unnecessary and does very little to get a home sold in the digital age.

Interesting to hear YOUR thoughts upon reading this article by Bill!