Being on the good side of Facebook, takes time and understanding. Once you understand how the Business side of Facebook works, Facebook will reward you.
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1. Facebook Relevance Score
Relevance Score is a metric, a number between 1 and 10 that shows you how relevant your ad will be to your target audience. It helps advertisers to find and correct their mistakes.
The Relevance Score has a direct impact on the money you spend for an ad and how relevant will that ad be to the specific people you’ve selected to show it to.