Retriever Web Solutions - Digital Marketing Company Sussex, UK

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Web Content Writing   Putting words together for your website isn’t easy, is it?  Effective web content writing has a single purpose: to market your products, services and ideas.  It must be persuasive and lead to a “call to action” – a phone call, an email or even to purchasing your

Why use a SEO Copywriter? The main benefit of using an SEO copywriter to write web blogs, content or articles for you is because regular, relevant updated content improves Google rankings. The latest popular saying in the internet and SEO world is that  “Content is King!” Ensuring your website

Why spend time adding your site to directories? The importance of directory submission.  You have a website for your company and you want to get it found by search engines and of course potential customers. The first thing to do is start adding your site to local directories. They list companies by

Disavow Links Google has launched a new Webmaster Tool called Disavow Links.  The tool was announced today by Matt Cutts, the head of Google’s web spam team. How do you use Disavow Links tool? The process is quite straight forward, so log in and follow the simple guidelines.   BUT be

Blogs - What to write about?   Do you have Bloggers block? Have you hit a wall on what to blog about? What should you blog about? Since the latest Google algorithm update Freshness there are new "rules" on updates for website content, which in essence relates to updateable material, ie, blogs.

Supersonic Daredevil Felix Baumgartner   Felix, A 43 year old Australian skydiver and general mad man, who as of yesterday is not going to need introducing to anyone ever again as this is the guy that will always be known for jumping from the edge of space, 24 miles straight up! To the earth with

Help Make Your Search Engine Optimisation campaign successful, Share The Responsibility!   What is the best way to make your Search Engine Optimisation campaign successful? You may have outsourced your SEO services to a SEO company or a digital marketing company but you will still need to

Google Page Layout Algorithm Update - quicker to recover from? Google has attempted in their recent algorithm update, Google Page Layout Algorithm Update to make webmasters happier, design matters! What is now required is a decent amount of content above the "fold" area on a page. So if you have a

The Importance of Google Webmaster Tools and SEO One of the first things that should realistically be set up on any website is Google Webmaster Tools, this is because it is a great way to let Google know your website is there so you start getting found in search engine result pages (SERPS). Google

How do you ENGAGE your sales teams in Search Engine Optimisation? ENGAGE your sales team One of the many questions we get asked is how to ensure company wide involvement for SEO, ENGAGE your sales team! The best answer is to advise the whole company on the importance of SEO and social media. This is

Google Analytics and its importance in SEO One thing that every SEO company will use to track its work in progress is a traffic tracking tool. Google provides a free service known as Analytics to help with the tracking of you websites visitors, where they have come from in the world, how they found

When is the right time for search engine optimisation? As an SEO sales guy myself, some of the most common replies to my calls are; 'no we won’t be looking at doing that right now' or 'in a few months it’s something we will be doing'. Now I can understand the limitation to a business with its

Exact Domains Google have rolled out their latest update on 28th September 2012. This time, the update is directed at Exact Match Domains. The crack-down is supposed to target low-quality “exact-match” domains. Most webmasters have domain names which are exact match keywords to reap the benefits

Google Freshness This is the new Webmaster Help video from Google’s Matt Cutts, speaking here and advises what Google means by their latest update  Google Freshness. The video is a response to the following user-submitted question: Google has expressed in the past that frequently updated pages

The rel=canonical tag and its use on the web The rel=canonical tag can be very handy in certain circumstances within websites. For instance if you are not able to do a 301 re-direct proper of an old page that no longer exists, you can use the rel=canonical tag to make sure Search Engines like Google

Using Instagram for your Digital Marketing The popularity of photo sharing site, Instagram, has risen dramatically since it was bought by Facebook for a cool billion a while back. Instagram is a social media style site that lets you take photos on your smartphone and then edit them with a range of

What Can DMOZ used in SEO Do For My Business? DMOZ is an open web directory. A web directory is like a reference library. The directory is arranged into categories or subjects. Each website has to be reviewed before it’s added to the directory, and the good news is, it’s free to be listed, so

Facebook Business Pages   Gone are the days when Facebook was only used by the trendy young things. No longer is it seen as a youth movement. Nowadays, having a Facebook business page is practically expected of any professional company. Social media has gained in importance and status massively

Disavow Links Google has launched a new Webmaster Tool called Disavow Links.  The tool was announced today by Matt Cutts, the head of Google’s web spam team. How do you use Disavow Links tool? The process is quite straight forward, so log in and follow the simple guidelines.   BUT be

Blogs – What to write about?   Do you have Bloggers block? Have you hit a wall on what to blog about? What should you blog about? Since the latest Google algorithm update Freshness there are new “rules” on updates for website content, which in essence relates to updateable

Trusted SEO Company At Retriever, during our sales calls to prospective customers, we often hear of a loss in confidence with SEO companies, due to past experiences. Let us be your trusted SEO company. Quite often we find that the companies that actually need their website optimsed and improved for

Community Feel Wired Sussex Retriever are pleased to have joined Wired Sussex recently. What has been interesting is the feeling of community in what could be a highly competive environment. What we have found is a great sense of helpfulness and sharing. One of the most exciting areas is the

Over the years there have been some truly memorable marketing campaigns, and nowhere has this been more apparent than on social media platforms. Not only do these campaigns have the benefit of going viral in an unprecedented amount of time, in many cases, they have been completed with a very limited

Using Pinterest for your Digital Marketing Campaign In the past few months there has been a huge surge in the amount of people using Pinterest for your business and pleasure, so what is it, and why should you use it as part of your digital marketing campaign?   What is Pinterest and how does it