The goal is to focus on both new and traditional, time-tested products, skills, and more, in an effort to help others to embrace the manly rituals which to our great-grandfathers were second nature, but which to our generation have become a historical curiosity.Whatever it takes to improve ourselves, and ultimately earn the right the call ourselves ‘gentleman’. Just think of us as the older brother you never had–leading you to the lifestyle you never knew how to attain.