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Updated by rasikaghayal14 on Apr 17, 2018
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5 Great Link Building Techniques

Natural link building for any business is not only essential for its digital presence but also helps in building authority with search engines. Read these 5 great techniques for link building and thank us later!

1

Guest Blogging

Guest Blogging

Two words- Not dead! Don't listen to the world, Guest blogging is one of the greatest ways to build natural links. If done correctly, this can help you publish your content to a wider audience that already has an interest in your business.

2

Sky Scrapper

Sky Scrapper

What the hell is this? Common, build the connection already. Sky Scrapper (A Tall BUILDING) and we are talking about link building here. So like a sky scrapper, this technique involves creating content of tall order!
This technique involves looking at the search results and creating content which is better than the best content piece out there. After you create the content, share it across with people who link to the 2nd best content and let them know you exist and they may want to link to you instead.

3

Expert Round-Ups

Expert Round-Ups

This is one reason why I love highly opinionated people- they contribute to my content and also help me promote it!
This technique involves asking questions/opinions of industry experts and using their answers/opinions in your articles. After you get your article ready, share it across with those experts and ask them if they would like to promote it for you.
Honestly, who wouldn't like bragging a bit about their expertise, especially when it is given in written?
So leverage this technique to the fullest!

4

Broken Link Building

Broken Link Building

It is all about give and take here folks!
You identify quality blogs that link back to broken pages. You quickly write up an article which could easily replace the broken link and you let the high quality blog know about it.

You save them the embarrassment of linking to a bad page and your content gets some exposure in return. Everyone is happy!

5

Influencer Marketing

Influencer Marketing

Wooh! the Big One!

How would you like it if some industry expert gives you a shout out via their social profile? Or writes out an article for your website and shares the piece with their social followers?
Sounds like a dream, doesn't it?

This technique involves getting an influencer to write/promote your content piece. I am not going to lie here, you are going to have to sweat it out!
You should have an awesome piece of content and even better communication skills to reach out to the right influencer. And then you have to convince them that your content is better than the best out there!

Well, sometime, only if you are extremely lucky or if your content is exceptional, you might get this done pro bono!