Stephanie Venus Charlton
Structured data is a general term for markups that follows a predetermined set of rules. By pairing a name with a type of information, search engines can categorise and index content.
SEOs have been talking about structured data for a few years now, but only 17% of marketers are using it. There's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes.
Move over keywords, structured data is about to change the landscape of the SEO game. Here's what you need to know about structure data markup.
Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony Edward has some suggestions.
If your page has structured data, it doesn�t mean that you�ll get additional ranking weightage. But it helps indirectly in overall SEO improvement.
Google's John Mueller confirmed that structured data maybe helps a page rank for the right search queries.
Image Source: digitalmarketinginstitute.com
Google calls structured data “explicit clues” about the actual content of a web page. While the company works hard to build bots to understand the web, but there is no substitute for human contribution.
John Mueller has implied before that Google's ranking algorithm could include structured data. On April 2, 2018, he has clarified on a tweet that structured data gives “no generic ranking boost”. However, in the same tweet, he said that it makes understanding the page's content easier. It improves targeting and ranking for the right…
Rich snippets are becoming quite important in the data landscape of the Internet. Make sure that your website is configured for the coming years.
