Before you can sell yourself, it's important to know who you are.
Even if you work a 9-to-5, branding is critical. People aren't just hiring individuals anymore, they want creative thinkers that have social media followings, outside the box thoughts and ideas, and the ability to be a self-starter.
Knowing who you are and what you do well is also important when approaching financial institutions for loans to start your business.
Developing this toolkit requires you to truly understand who you are and what you want. When you figure this out, you'll carry yourself accordingly and will be better able to build your brand from the ground up.