Taming the Content Beast: Resources for Preventing Content Creation Overwhelm

Sean Work of KISSmetrics, Olie Gardner of Unbounce.com, Daniel Burstein of MarketingSherpa, and Marcus Sheridan of TheSalesLion.com

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.

Content is the most important real estate on a website. It is even more important on blogs. Publishing new content frequently is essential to run a successful..."; // ]]> Content is the most important real estate on a website. It is even more important on blogs. Publishing new content frequently is essential to run a successful blog.

B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the lates

Here's a list of useful content marketing resources that directly apply to or are helpful to technology marketers. It's called called

As an online marketer, you know that one of the most valuable business activities you can engage in is producing and distributing high quality content… content that offers your target market current, actionable information with concepts that are clearly explained

Denise has great social media tips and ideas for increasing your online visibility on her blog. She also teaches very good classes on social media and online visibility.

Do you really need to create content for ALL of your buyers? This is an extremely important question to ponder, because many technology companies have multiple markets and different buyers in each one.

The good news is, blog post ideas abound, if you know where to look for them.

Below are links to 5 blog posts on this subject, some written by me, some written by others. Below each link is a brief description to help you zero in on which ones might be the most beneficial for you.

Great eBooks from Adele Revella, who understands how to do buyer research and create buyer personas better than anyone.

Win loss analysis may be one of the most important success measurement activities—not just for sales, but for marketing and product leaders.

So you’ve heard the news—Your business needs a blog. Call it content marketing, call it inbound marketing, call it what you want…you need words, written in a legible manner, that come together to provide value to readers.

Learn Product Marketing. Pragmatic Marketing The Industry Standard in Technology Product Management, Product Marketing, Training and Education. Since 1993 The market-driven Pragmatic Framework has been implemented, tested, and proven by thousands of technology companies and over 60,000 technology product marketing professionals.

Learn the biggest mistakes vendors make when producing marketing information. Highlights interesting research for technology marketers to use when creating content.

I believe there's nothing more important to your marketing success than interviewing customers. Here is a real-life example of the outstanding benefits companies can reap if they regularly converse with their customers.

Lead nurturing, inbound pull, social networks, blogs and other eMarketing activities are all fueled by content. Lots of it. That puts a lot of pressure on limited marketing resources to churn out not only volume, but quality content that delivers a consistent storyline to a variety of target markets and customers. So what's a B2B marketer to do? Embrace the...

The Content Marketing Institute is the leading resource for content marketing strategy and "how-to" advice/research for the content marketing industry.