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Updated by Ascent Brand Communications Pvt. Ltd on Apr 13, 2018
Headline for Top Rural Marketing & Advertising Blogs for Brand Activation and Communication
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Top Rural Marketing & Advertising Blogs for Brand Activation and Communication

Collection of our best blogs on rural marketing, brand activation and brand communication.

Mandis as an effective touch point to target farmers

Agriculture produce selling markets or Mandis as we call them in India are an effective touch point to target the farmers.

Rural India Is Shopping Online

Online shopping is slowly yet steadily making its presence felt in rural areas around the country. See how the rural-urban divide is gradually disappearing, at least on the online front.

Meaningful engagement with audience is what marketers look at BTL campaigns - Ascent Group India

Below the Line (BTL) marketing refers to use of new age advertising solutions that are used with the intention of creating a closer relationship with the. .

Digital Marketing is Getting Inroads in Small Town and Rural Markets - Ascent Group India

Changes come more often and faster as the world grows more and more accustomed to the internet. Time and energy required to accomplish a task have diminished but effectiveness and efficiency have increased.
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Dhaba on Highway Is a Great Medium of Marketing If Used Effectively By Marketers - Ascent Group India

Most of the highway Dhabas come with a lot of land, space that is otherwise empty can be used for advertising through pasting banners, posters or ads.

Story telling is an effective tool for rural marketing campaign - Ascent Group India

tory telling is narrating an event or a product with the help of words or images, often conveyed in an attractive manner.

Top 5 Myths About Rural Marketing Busted - Ascent Group India

A lot of marketers believe that only products can be sold in rural market whose prices are low, which is the worst myth for a business. Do not make a mistake because you were believing on myths.

Cinema Branding Could Be Best Medium To Target Rural People

Cinema can be explained as a 360-degree marketing environment, where placement opportunities are numerous. The easiest form of advertising through cinema is

Haats Can Be Used As Effective Touch Points In Rural Areas - Ascent Group India

Haat markets organized on a regular basis in rural areas and small towns where people from village and nearby places put up temporary shops to sell their products.

ROI of Rural Marketing Campaign to Justify Marketing Budgets- Ascent Group India

ROI of rural marketing campaign is a mathematical yardstick to measure the benefits reaped from the investment made in rural marketing.

How to Justify Investments in Rural Marketing Campaigns - Ascent Group India

Rural marketing agencies have found surprisingly innovative ways to promote the product and build a brand under the pressure of unpredictable audiences and crowd of similar or competitive products.

Bioscope as an Effective Tool of Communication - Ascent Group India

Bioscope has a special pull in rural areas and small towns where the technological storm has not hit in all its glory. This pushes the marketer towards. .

Rural Mela To Target Rural People Cost Effectively - Ascent Group India

Rural Mela organized in rural areas are one of the best congregations for targeting audience from rural areas and small towns.

Ways to Grab a Rural Pocket Share

Countless headlines have been dedicated to the growth in rural markets and its potential; brands are warned against ignoring Rural India while the government rolls out policies with ..

Importance of Brand Visibility in Rural Markets for High Brand Recall and Pull

Brand Recall It is the test of the connectivity between the brand name and a respective product type, established by the society or the customers. . .

Lead Generation, Unattended Leads and Follow Up at Dealer Level for Marketing Campaign Optimization

Technically, lead generation is the initiation of consumer interest or inquiry into products or services of a business. Basically, a lead is a person or. .

Right Mobile Marketing Strategy for Rural India

With each passing day, India's rural heartlands are going more mobile! In the absence of a right mobile marketing strategy, your marketing plan will not yield 100% results.

Meaningful engagement with audience is what marketers look at BTL campaigns - Ascent Group India

Below the Line (BTL) marketing refers to use of new age advertising solutions that are used with the intention of creating a closer relationship with the. .

Farmer Meets If Effectively Done Can Give You Better Results in Rural Campaigns

There might only be one winning strategy but its applications seem two-fold, as per the well-known marketing guru the secret lays in following a step. .

Dhaba on Highway Is a Great Medium of Marketing If Used Effectively By Marketers - Ascent Group India

Most of the highway Dhabas come with a lot of land, space that is otherwise empty can be used for advertising through pasting banners, posters or ads.

High Brand Visibility Certainly Adds to High Brand Recall | Blog

Higher Brand Recall is a tricky concept and a rather difficult goal to achieve, the best bet is to incorporate the brand into the lives of the customers.