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Updated by Anil Bhat on Sep 23, 2019
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Xebec Blog

When you browse the web, your search engine ranks the websites and it is all due to SEO. Basically, Search Engine Optimization is the process of optimizing your websites and to increase the organic traffic directed to your website.



When you browse the web, your search engine ranks the websites and it is all due to SEO. Basically, Search Engine Optimization is the process of optimizing your websites and to increase the organic traffic directed to your website. While this is no rocket science, you can gain huge benefits that could boost your business progress with the effective SEO management or you may lose huge buckets of money if your strategy isn’t right.

Here is where digital marketing agencies play a crucial role. Most of these agencies cover all the aspects of SEO and give you the best plan for you to thrive and have an impactful footprint on the web.

Let us first look at what advantages SEO offers:-

 1.Build Credibility and Awareness

– It is a fact that people trust the listing of Google. If your website is positioned amongst the top ranks on the first page, people are more likely to visit your page and higher ranks translate that the brand is reputable.
2. Better ROI
– SEO gives you organic listing and people who are genuinely interested will search for your product and find you. When you buy 1000 visitors from a paid ad, around 2% of those visitors may convert to sales whereas when you get 1000 clicks from SEO, 4-5% those people will convert to sales which mean a better return on investment.
3.Gets you future ready
– By the next 5 years, mobile platform will be the hub where all the digital marketing companies compete. Already almost all the customers are on mobile; therefore this is likely to become the next online battlefield. By optimizing your website for SEO, you also prepare yourself for the next generation of marketing since search engine will favour your optimized & mobile-friendly site.
4.Easier for web crawlers and customers to find information
-SEO smartly rearranges your site’s architecture and links to make the pages within it easier to find and navigate. This makes it easy for search engines to crawl on your site to find info and show thus making it convenient for the users to find information on your website as well.
5.The world becomes your marketplace
-Take your business to great heights with this technology by getting huge exposure. It exposes your website to the entire market of people searching for you. You can expand to cities, countries or anywhere in the world with an effective SEO strategy.

Clubbing all of these benefits together, Xebec Communication Pvt. Ltd. being a digital ad agency and one of the top digital advertising companies in Pune know exactly how to entice the customers. Our content creation, designs of website and approach is well planned out with the finest execution to increase the visibility of your brand on the search engines, and our dedicated team of professionals gives you the best strategies to encourage more purchase.
With our services you get the most cost-effective, detailed analyzed, long-term marketing strategy for building awareness, generating leads, and increasing conversions.

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Top 5 Reasons Why Digital Marketing is important to boost your Business Functions

Top 5 Reasons Why Digital Marketing is important to boost your Business Functions

The traditional means of marketing has become redundant and digital marketing has undoubtedly pushed the standards of interacting with the target audience to the next level.
While we all are familiar with the need to have an online presence, yet fully understanding, employing and optimizing the various facets of this technology is the key to take your enterprise far and beyond.
Services offered by a digital marketing company or digital advertising companies can benefit your enterprise to huge degrees. Some of the common benefits include:-
1. Getting a kick start with the 2 curtail R’s for a successful business:- Brand Recognition & Brand Reputation
-Brand recognition is the first step to concur for any business. People need to be aware of your brand and since this is the age of digitalization, almost all of your potential customers are on the internet and by having an intriguing presence online, capturing customer’s attention becomes easy.
-Building awareness and trust in turn gives a powerful reputation; it is a fact that 90% of the respondents will most likely choose your product over the competitors if they have a sense of trust towards your brand. Brand reputation depends a lot on what people feel and talk about you. As Scott David Cook says, “A brand is no longer what we tell consumers, it is what consumers tell each other.”
2. Faster leads to prospects to loyal customers!
-Attracting potential customers becomes faster using DM tools. You can understand what customers seek and share and come up with various digital strategies to attract them towards you. By running a huge campaign you get a vast reach and gain leads quickly, with other relationship management tools you can effectively convert them to prospects and customers.
3. Getting ahead of your competitors- people like new things
-The tools of DM enable you to get crucial customer insights, manage your customer relation, gain benefits from SEO and Google AdWords and much more. By playing in the same field as your competitors, you can’t possibly lack behind.
4. Cost effective
-If money is spent wisely, you can create an online presence which people find attractive, connect to and respond to. In DM you only pay for views and when someone clicks the Ad, where as in traditional methods you not only spend a lot but also find out how responsive your ad was comparatively late. You can pick packages at different levels of costing which suit your budget, even small investments in email marketing has the potential to give you huge customer engagement.
5. There is more to digital than social media
-DM goes far beyond social media to aspects like content marketing, bookmarking, videos, SEM, Seo targeting and a lot more.
By amalgamation of these technologies with well performing digital marketing companies you can amplify the benefits of DM.
Uncover opportunities of the web and grab on to them till you find success with our digital services. We at Xebec Communications Pvt. Ltd. as a creative ad agency not only give you solutions but also a chance to grab on to the opportunities throughout the web. From content creation to designing and developing a website to deploying DM techniques and gaining leads, we cover a broad spectrum which all the top digital marketing agencies have to offer.

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Leading Digital Marketing Agency

Leading Digital Marketing Agency

Digital marketing for companies big and small and across various sectors is coming of age with engaging websites, social media and digital campaigns, performance marketing et al. Having said this there more to come and lots more to be explored for marketers working on the digital space. In this scenario, Top marketing agencies in Pune have to work consistently work on the overall quality and invest on the people for the better functioning. The benefits are two-fold; from the perspective of clients as well as from the agency point of view. To achieve a better workability quotient, talent, dedicated employees, innovative ideas- all become vital for the smooth sailing of relationship between clients and agency.

There has been a proliferation of digital media companies during the last decade or so, each promising exclusive corporate marketing solutions. From the client’s end, it becomes vital for companies to find marketing agencies which offer differentiators in the service provided. Xebec Communications Pvt. Ltd. is a Pune headquartered integrated advertising agency providing services for advertising and brand marketing across multiple domains. As one of the top advertising agencies in Pune, the company has shown credibility by building several successful brands as well as offering niche marketing solutions for companies. In their attempt to keep up with the changing times, the company has been able to successfully integrate itself with the digital world with a full-fledged digital marketing team in place. Today, Xebec is one of the Top digital marketing agencies in Pune catering to the marketing needs for national and international clients based out of the Middle East, Australia and Europe.

So, when it comes to increasing web traffic, streamlining performance marketing or running social media campaigns for companies, Xebec has always focussed on result-oriented approach for their clients. As one of the renowned and top Digital Marketing Companies in Pune, the company has a repertoire of servicing clients across various sectors and varied verticals. The company is headquartered in Pune with branch offices in Mumbai, Delhi and Bangalore.
The Chosen and among the top social media marketing agencies in Pune

During the recent years, there has been a colossal shift in preferences and choices of consumers. A lot of these changes can be attributed to the advent of social media into our lives. As one of the top social media marketing agencies in Pune, Xebec has continually been studying consumer behaviour and spending patterns so as to enable better marketing techniques for clients. Constant interaction with customers on social media such as Facebook, twitter, snapchat etc., through live videos, engaging talks has been able to throw light into the choices and preferences of the customers. Understanding customer Psychology and driving digital marketing campaigns can solely influence the behavioural patterns. To achieve this end, Xebec, as one of the top advertising agencies in Pune conducts studies and holds extended discussions with clients to understand and serve better.

With a dynamic team of over 80+ employees, Xebec has been helping companies build brands for over twenty-five years now. As one of the top marketing agencies in Pune, the team Xebec has been weaving stories that has influenced minds and buying behaviour of the consumers. Some of the key sectors that Xebec has worked for include banking, manufacturing, retail, education, real estate and b2b companies.

The very fact that the company has been handling various brands for extended period of time is a testimony of the company’s commitment to deliver quality service to their clients. Today, as a full-fledged agency and one of the top digital marketing companies in Pune, Xebec has been serving Small medium and large companies across India and for companies in the Middle east, Australia and Europe.

Having ventured into the digital marketing space for over ten years now, the company has demonstrated success stories with brands they work with. As one of the Top marketing agencies in Pune, there are several areas they work with. Social media, website design and development, social media marketing, SEO and SEM, Digital marketing and lead generation, performance, online reputation marketing.


Finding the right digital agency to suit your needs

Finding the right digital agency to suit your needs

Digital marketing is the new buzzword among marketers seeking for marketing solutions and brand visibility. Companies across all domains and sectors are exploring the digital media for continual publicity and brand visibility of the company-the respective services and products. Xebec Communications Pvt. Ltd is a Pune headquartered digital marketing agency and a creative ad agency that has always been on the forefront of advertising and marketing services. The company was established in 1992 and has consistently been helping clients build brands and attain brand visibility through advertising and media services. Among the key sectors, the company has extensive experience in handling education, manufacturing, B2B, retail, construction etc.
Going digital all the way:
With changing times and integration of digital marketing in their portfolio, the company has been able to successfully integrate their services and deliver unparalleled marketing solutions to various clients. In the age of social media and digital media, Xebec has grown on to be a popular social media marketing agency as well. This helps in devising ways to influence the mind-sets of the people, but also helps interact with the people and knowing their mind and behavioural patterns.

There is little or no doubt that social media is one of the greatest influencers in modern days. From trends to buying habits, social media has been able to influence minds and behaviour of the people in every walk of their lives. While the social media platforms like Facebook, Instagram, twitter, Snapchat etc., are popular with all age groups, there has been a shift in preferences and platform in the recent years. Social media agencies not only help in interacting with audience, but also create target audience and new customers for the company. Digital marketing agencies are leveraging these platforms to create increase traffic, create brand stories, run contests etc.
As a popular social media marketing agency, Xebec has been able to understand the needs of the clients and cater to their needs through innovative social media campaigns. Given the fact that on an average a person spends a substantial amount of time on social media, the time is ripe to influence the minds of people in the right way and by harnessing the benefits of social media marketing. As a top creative ad agency, the company believes that integration of live videos that are entertaining, podcasts, engaging Q&A sessions with experts are some of the ways to boost engagement on social media. With a young and dynamic team of professionals, the company has been able to carve a niche for themselves as a social media marketing agency in the country. So, whether it is about increasing traffic, running successful media campaign or increasing traffic, performance marketing or designing a good design, a fine digital marketing agency like Xebec knows it all!
Hands on experience and tailor-made solutions:
In their attempt to deliver what the client needs, Xebec offers tailor made solutions for their clients. No taboos and no mind-sets here! In fact, employees working here are encouraged and trained to live their agency life without any inhibitions and dive deep into the client brief. The same is reflected in their work as well and open mind-set has helped in creating what the client needs. With over twenty-five years of marketing experience, Xebec has the skills and expertise required for digital marketing agency.

The fact that the company has been able to retain long association with their clients- which in the service sector is a not-so-common is a testimony by itself about the commitment to their clients. The company has branches in Mumbai and Bangalore and has been handling various clients from the Government, non-government and private sectors. With a result-oriented approach and excellent team work and team spirit, Xebec has been able to sustain and carve a name for itself as a creative ad agency and a digital ad agency of national repute.


Effective marketing solutions for your company

Effective marketing solutions for your company

Finding the right launchpad to market your product or services requires professional approach and insights from marketing consultants. When we talk of area specific, Pune is a home to some of the renowned business houses, education institutions, real estate giants, retail houses, entrepreneurs and specialists et al who have carved a name for themselves in their core areas of speciality. Xebec Communications Pvt. Ltd is ‘the one’ company who has helped these brands come alive.

They are among the top marketing agencies in Pune, who, through their years of experience in corporate advertising have gathered how to crack a given brief right. With clients across various sectors such as manufacturing, real estate, health and hospitality, retail, education etc. to pride on, the company has worked with some of the renowned names in the industry which is the reason why they are among the top 10 branding agencies in Pune. With the surge in digital marketing in the recent years, the company has ventured into the digital marketing space and is today a leading Digital marketing agency in Pune. In this space, they have been able to demonstrate several success stories of reaching to the right target audience.

Creating a niche in the Digital media space:

In an era where everything is made available online, being visible to the right target audience is a key for every marketing company and advertiser. Of course, this is not some rocket science or impossible to achieve. But to get there is a complex rigmarole that involves a number of technicalities, statistics, analysis which Digital marketing companies in Pune such as Xebec specialize in. In their attempt to reach out to the right target audience, Xebec connects with the audience at the right time and place through the help of various digital channels. Performance is monitored consistently with the help of the real-time and live data and statistics. In their attempt to build successful brands online, the dedicated team at Xebec has always been proactive to achieve the end. As one of the top Digital marketing companies in Pune, they have always been proactive in leading successful digital campaigns. Campaign management, performance marketing, SEO, SEM, Digital Media buying, content management and distribution, social media marketing, creating highly responsive websites are some of the key functional areas that Xebec specializes in.

Comprehending Client’s needs and working on them:

When it comes to weaving the right story for clients, Xebec has always been on the forefront in deploying the right resources to make it happen for them. Allocation of budgets based on the maturity of brand campaign, optimization of search engine, lead generation, creating brand campaigns through social media, performance marketing is some of the key areas where the company has built its repertoire over a period of time. Various case studies, market research and study of customer behaviour and patterns are studied in detail before arriving into any conclusion. Such concerted and collaborative decision has helped them arrive at the right approach for leading a brief.

From understanding customer behaviour to reaching out to them:

Today, Xebec is among the top 10 Branding agencies in Pune, thanks to a dedicated team of qualified and dedicated employees, a strong management. With the qualified team in place and the necessary wherewithal execution of the most complex brief is now possible with them. With a hands-on-experience of over 25 years, Xebec Communications has grown into an integrated marketing company which include advertising services, branding services and digital marketing services for their clients. Today, they are among the top marketing agencies in Pune, catering to diverse client preferences across various sectors and providing effective marketing solutions that are just right for them.


Reaching out to companies with effective digital marketing solutions

Reaching out to companies with effective digital marketing solutions

For start-up companies or companies who want to make their presence felt, there is always a certain amount of dilemma that one would face in finalizing a marketing agency. Whether it is about brand building or for a social media marketing agency, advertising agencies who offer a wide spectrum of services are just a handful. With the surge in digital advertising, some of the best advertising agencies like Xebec Communications Pvt. Ltd., have been able to actively assist their clients with corporate digital marketing services as well. This has proven to be a crucial step in the brand building process as well as for achieving desired results for clients and their services. With consistent efforts put in by team Xebec the company has grown on to become an integrated marketing agency that includes mainline advertising, brand consultants and a digital media agency.

Hands-on experience and time-tested marketing solutions:

Xebec is a Pune-based advertising agency having branches in Mumbai and Bengaluru. With a rich experience of over 25 years, the company has several success stories of helping clients build brands and assist in marketing products and services effectively. With time-tested solutions and with necessary wherewithal in place, the company has always focussed on reaching to the right target audience at the right time.
With the recent development and surge in digital marketing solutions, Xebec is committed to developing digital solutions for better marketing of products and services as well as help in the process of brand building along the way. As one of the best advertising agencies in the country, the company has the right team of experts who compile solid marketing strategy for their clients and drive traffic to specific locations.

Performance driven digital marketing solutions:

When it comes to providing effective marketing solutions, Xebec communications has established a carved a niche for itself as one of the best in the industry. It is here that strategy is worked out, analysis is made based on the customer behaviour patterns that performance driven marketing solutions are provided for the clients. As a social media marketing agency, Xebec has been striving consistently to get good brand visibility for its clients. Real time analysis of spending patterns and behaviour statistics, right allocation of budgets and streamlining processes and systems are followed efficiently when it comes to focus on performance driven marketing solutions.

With performance driven solutions and right marketing strategy, the company has helped many a company to build successful brands and realize their targets. As a player in the digital media agency space, Xebec has focussed on cracking the brief right so that clients do not have to spend all their time running around scouting for business through physical marketing and sales methods. Whether it is about having an effective website, or through email marketing, a good content strategy, SEO, SEM or paid Ads, the team ensures that clients are active on all the digital channels so as to make their online presence felt by having control over the budget spending.

Providing effective marketing solutions for clients:

In helping clients realize this dream, Xebec Communications provides effective tools and methods for marketing products, and services for companies and individuals. As an integrated marketing company, Xebec has consistently been helping clients reach out to the right target audience at the right time through mainline advertising or through Digital media.

Finding the right advertising agency, a brand specialist or a social media marketing agency goes a long way in helping companies reach their target and get good brand visibility. While reaching out to the right target audience is important, equally important is the fact that agencies put their actions to words. Xebec Communications is one of those best advertising agencies among the category, who have been able to do all of these and more for their clients. With the growth and proliferation of digital marketing processes, the company today is known among the best of the names in the digital media agency space.


Promoting brands through effective digital advertising and online marketing solutions

Promoting brands through effective digital advertising and online marketing solutions

Advertising is a key through which companies and individuals can build brand and reach out to the right target audience. While reaching out to the right target audience is the key here, brand building is equally as important too. Whether it is mainline advertising or online advertising agency, they are the necessary catalysts in the process of brand building. In their attempt to understand what it takes to run a successful advertising campaign for their clients, Xebec Communications has consistently been working on the client briefs and helping them weave success stories for over 25 years now. Whether it is a well-executed Digital Marketing plan by an efficient digital marketing company, or online reputation management by social media agency, all of these help in building successful brands.

Digital marketing as a tool for brand building

With a surge in digital marketing during the recent years, and proliferation of digital media, finding the right digital marketing company who has the expertise and experience is half the battle won. Advertising through digital channels such as search engines, email, website, content, info graphics, social media accounts etc. are some of the key components here. Customer behaviour and spending patterns can be studied through the statistics and analytics available in hand. This helps in reaching out to the right target audience for any online advertising agency.
Since the primary aim of digital marketing is to be there where the customers are, result oriented marketing is now possible due to performance marketing tools. Through paid ads and paid clicks, building strong customer base and continually reaching out to them is easy. For social media advertising agency like Xebec, creation of engaging content helps customers get better insights without promoting business directly.

Providing result-oriented digital marketing solutions for clients

While all of these have proven to be effective in showcasing products and services, digital marketing in the modern context is changing at a rapid pace. To stay afloat in any business, increasing customer base and get existing customers hooked on to the brands they consume is a challenge that has to be addressed. It’s here that Advertising companies like Xebec Communications stand out.

Armed with the right team and hands on experience, the company is a reputed online advertising agency and a social media advertising agency. Xebec has successfully handled a wide spectrum of clients from across various sectors including retail, real estate, manufacturing, education, FMCG, pharma and healthcare, hospitality et al.

With a surge in digital media, Xebec has grown into an integrated marketing agency that includes mainline and digital advertising as well as brand consultancy services. As a digital marketing company by including digital advertising in its portfolio and is actively assisting clients to reach out to their customers effectively.

While analytics data is important for generating more leads and increasing performance of brands, paid advertising is a measure to evaluate brand performance. Digital advertising is a powerful tool that can help measure performance and efficiency through statistics and analytics. Whether it is about designing a responsive website or digital creative, with Xebec as your advertising and marketing partner, your brands stand out in the vast digital ocean.

Experienced people and thorough research who help brand perform better

With a rich experience in advertising and corporate communications, the approach here has always been result-oriented and performance driven marketing solutions for clients and customers. For clients, this has translated into better growth and sales numbers and increase in customer base. As a digital marketing company Xebec Communications has believed in putting the right advertising strategies and digital marketing practices on the table to make things moving for clients.


Choosing the right advertising and marketing platform for your company

Choosing the right advertising and marketing platform for your company

Getting a perfect launchpad for your products, services or brand is possible with the help and active assistance of a good advertising agency. They are the indispensable partners who help build successful brands, increase sales and help better customer relationship. In a nutshell, they can help transform businesses. Having said this, finding the right advertising agency in Pune has always been a challenge considering the number of agencies we come across in the city and on the online search engines. While agencies which provide integrated services clearly stand out in the crowd, few in the list have also made it to the top marketing agencies in Pune.

With the Pune business scape changing rapidly, Xebec Communications is one of those top 10 branding agencies in Pune which has carved a niche for itself as an integrated communications group that deals with every aspect of advertising and corporate communications.

What do clients look out for-?

When it comes to finding the right advertising agency in Pune, there are number of parameters that one may want to consider. From efficient team to relevant expertise, the use of right technology, finding the advertising agency is a cause of concern for every company. To understand some of the key considerations, read on:

-An integrated advertising agency that deals with media, advertising, design, branding, events, digital marketing etc.
-Tailor-made solutions that is appropriate for the project in hand.
-Prompt solutions and good turnaround time
-efficient team that is good at handling client and are on their toes to complete task in hand
-market research and delivery of good creatives on the basis of consumer insights
-a 360º service agency

Striking a balance between the expectation and the deliverables is what needs to be addressed effectively. Being one of the top 10 branding agencies in Pune, Xebec has been able to cater to clients across varied sector and industry expertise. In its experience of over 25 years, they have been able to integrate themselves with the various digital and technological platforms; which makes them one of the most sought-after top marketing agencies in Pune.

Balance between the expectations and deliverables

If every client has a story to tell, each of those stories deserve to be told in the manner that captures the attention of the right target audience. This requires an understanding and enthusiastic team who can help clients weave a unique story each time they want to reach out to clients. With a committed workforce and hands on experience of over twenty-five years, Xebec Communications has helped clients build brands, increase sales and retain customers. With time-tested solutions and technological integration Xebec Communications is clearly the most sought-after advertising agency in Pune for companies who want to make a name for in their respective area of expertise.

There is a myriad example of how even small enterprises have found success through effective advertising. Of course, this requires a committed brand partner who can assist you in your journey of the brand building process. Effective advertising can help transform an idea into a reality. This has been proven to be true on a number of occasions where small companies have made it big with the help of right advertising strategy.

Ultimately, the success of the client is the success of the agency as it takes consistent effort, enthusiasm, ideas, and action to transform companies to be successful. Being one of the top 10 branding agencies in Pune, Xebec has been instrumental in transforming ideas into successful businesses. With constant innovation and technological integration, they have been able to scale up the digital marketing division, thereby providing a full range of services under one umbrella. This makes it among the top marketing agencies in Pune region and in the country as well.


Reaching out to the right target audience with integrated Marketing solutions

Reaching out to the right target audience with integrated Marketing solutions

Gone are those days, when advertising was restricted to mainstream promotions and media such as TV, Radio, newspaper or other visible publicity channels. Today it is more about branding, brand visibility, advertising across digital platforms and reaching out to the right target audience. In their attempt to do so, ad agencies have had to integrate themselves with the technological advancements, prep up their resources and involve a proactive team in their organizations.

The scenario is no different when it comes to Advertising agency in Pune as organizations have to make continual effort to channelize their resources to deliver what are best possible results for their clients. This explains why integrated agencies have a lot to offer in terms of marketing services as they function as mainline advertising agencies and online advertising agency.

What is an integrated advertising?
The term “integrated” encompasses a whole host of creative services which the agencies have in offer for their clients. They are now a combination of what an advertising agency has in offer in combination with the works of an online advertising agency. Broadly speaking the services provided by Xebec Communications, a reputed integrated advertising agency in Pune include:

-Advertising Brand Building
-Media Planning and Buying
-Public Relations
-Market Research
-Digital Marketing
-Creative solutions for marketing
-Creative and Designing
-Branding and consultancy

The process of branding and brand building is a long-drawn process for ad agencies that involves teamwork, long hours of work, brainstorming sessions for ideas and creative solutions by the experienced team of creative and strategy experts.

Online Advertising and Digital Marketing solutions

In the present times of digital era, the word ‘advertising agency’ has attained a whole new meaning that includes online advertising agency running social media campaigns, brand building, along with the conservative advertising. Use of online tools and various digital platforms for effective advertising, know-how of the right technology and tools, understanding of ‘what works’ and ‘what does not’ with marketing solutions goes a long way for effective digital marketing. With the augmentation of digital technology and marketing tools, effective use of tools and application of knowledge is important to draw attention of the large customer base as well as to reach out to the right target audience.

It is about reaching out to the right target audience

Whether it is about introducing the brand to the world or it is about maintaining the customer base or whether it is about targeting new customers advertising has become an almost inevitable vehicle in the brand building process. The key of course is to be there at the time when the customers are looking out for you. While integrated services are the right approach to address most of the marketing solutions in the present times, ad agencies like Xebec have consistently been leading the way in terms of innovation and creative strategy is concerned.

Xebec is a renowned integrated advertising agency in Pune having an experience of handling clients across diverse industry verticals and specialization. With a rich experience spanning over 25 years, the company comprises of a dynamic and professional team of experts from the areas including creative and management.