Zinrelo Press Release

KPS Essentials uses Zinrelo’s loyalty rewards platform to boost overall business growth.

Stage 3 Motorsports uses the Zinrelo loyalty rewards platform to achieve significant growth in three months.

Zinrelo is honored to be recognized as a best-in-class category leader by SourceForge, the world’s largest software reviews and comparison engine.

Zinrelo has been recognized as a ‘Top Performer’ by SourceForge in ‘Customer Loyalty Software’ and ‘Loyalty Management’ categories. Read more

German-Bliss Equipment uses Zinrelo’s loyalty rewards platform to increase customer retention by 87% and repeat purchase revenue by 85%. Read more

Coolhorse uses Zinrelo’s loyalty rewards platform to achieve and sustain overall business growth. Read more

Chromatic Coffee uses Zinrelo’s loyalty rewards platform to achieve revenue growth.

Chromatic Coffee had enlisted Zinrelo, with the objective of increasing revenues through the creation of a loyalty rewards program. Towards that end, Zinrelo undertook a comprehensive analysis of the current business, processes and data, and deployed its data sciences team to structure an optimized rewards program to address the identified bottlenecks. Chromatic Rewards was created to foster a 360-degree engagement with customers, leading to improved retention & increased repeat purchase revenues making a second purchase.

For Chromatic Coffee, it was vital to engage customers immediately after their first purchase, ensuring better brand recall during the second purchase decision. To keep customers engaged with the brand & the loyalty program, loyalty points were awarded for various activities – like purchases, social sharing, referrals and account creation. These points could then be redeemed for discounts coupons, Chromatic Coffee merchandise, as well as some aspirational rewards as well! Such gamification of earning points and redeeming rewards kept Chromatic Coffee at the top of customers’ mind! This strategy increased the Chromatic Coffee second-time purchasers by 52%.

Along with gamification activities, the customized loyalty tiers structured by Zinrelo proved to be a crucial element of the loyalty program. As the customers progressed through the tiers, they became eligible for incremental monetary and non-monetary benefits associated with each tier. These tiers played a pivotal role in customers coming back for repeat purchases from Chromatic Coffee. Such 360-degree engagement through the rewards program increased Chromatic Coffee’s customer retention to 84.83%. This led to the repeat purchase revenue increasing to 84.06% at the end of Q1-2021.

“We were extremely delighted in the way Zinrelo worked with us to identify pain points in customer retention and helped structure an optimised rewards program to keep customers coming back. commented Donald Miguel, Operations Manager at Chromatic Coffee, “Not only has our customer retention increased, Zinrelo provoked all sorts of customer engagement. We’ve received plenty of positive feedback, and even some suggestions for rewards they’d like to see – they’re having fun”.

“At Zinrelo, we believe a one-size-fits-all solution does not provide optimum results.” said Samir, VP of Customer Success at Zinrelo, “We conduct detailed data analysis, identify areas of improvement and structure a rewards program to target specific growth objectives and deliver results.” Read more

Best Cigar Prices launched their rewards program powered by the Zinrelo platform with a focus on increasing repeat purchases.
The BCP Rewards Club offers customers multiple points earning opportunities through simple actions like online purchases, referrals, birthday & welcome bonus, and social sharing on Facebook, Twitter & Pinterest. They also offer customers attractive rewards that can be claimed by redeeming these points, and a tier-based program to accelerate the points earning capability! These activities and rewards led to 360-degree engagement of the customers with the Best Cigar Prices brand. Best Cigar Prices witnessed a 1.26X increase in customer retention directly because of their loyalty rewards program. For more information visit https://zinrelo.com/press-release-loyalty-program-helps-best-cigar-prices-increase-repeat-purchase-revenue-by-1-24x.html

Kids Warehouse uses Zinrelo’s loyalty rewards platform to achieve revenue growth. Kids Warehouse launched their rewards program in 2017 with a focus to increase repeat purchases.

The Kids Rewards offers customers, multiple point earning opportunities with simple actions to create a 360-degree engagement for online purchases, referrals, birthday bonus and welcome bonus. They offer customers attractive rewards and a tier-based rewards program to accelerate the points earning capability!

The points earning activities and the rewards that the customer could claim with those points ensured that the engagement remained high. Increasing the engagement level in the brand is the first step for success in any business. This was easily achieved with Zinrelo’s loyalty platform. The targeted loyalty email campaigns witnessed an open rate 2.62 times higher than the industry average. Additionally, the click rate was 16.45 times higher than industry average. This demonstrated high customer interest in the brand.

With the objective to increase their repeat purchase revenue and engage with their loyal customers, Essence Royal launched the Essence Royal Rewards Program. The Essence Royal Rewards Program offers customers, multiple point earning opportunities with simple actions to create 360-degree engagement with the brand. A customer can earn points by referrals, account creation and purchases across a wide range of cosmetics. To create an emotional-connect, Essence Royal rewards customers with bonus points for their birthdays. Similarly, to balance the effects of seasonality, additional bonus points are offered on purchases in certain months. With such a well-structured Loyalty program, Essence Royal witnessed fantastic results in three months.

Increasing the engagement was the key to success. Essence Royal was able to increase their first purchase conversion rate dramatically by 106%. This enabled them to convert their one-time buyers into repeat customers. Consequently, their customer retention increased by 118%.

To engage loyal customers, the tiered loyalty program played a vital role. The three tiers ‘Duchess’, ‘Princess’ & ‘Queen’ were aptly named to suit the brand. The tiers were designed in a way to reward the loyal and high spending customers. The customers were encouraged to buy more products at an increased frequency. This strategy combined with improved retention increased their average order value by 28.93%. The Essence Royal rewards program was instrumental in a phenomenal increase in repeat purchase revenues. For more details visit https://zinrelo.com/press-release-essence-royal-increase-repeat-purchase-revenues-by-84.html

Oracle Lighting launched their VIP rewards program in 2019 to improve customer retention and build their loyal customer base. Just after the launch, they set up an A/B test to systematically measure the impact of their newly launched Rewards Program. The A/B test was able to prove a customer loyalty rewards program was the best way to increase customer retention. The retention was 10X higher for loyalty rewards for Oracle Lighting.

The Oracle VIP Rewards Program offers customers multiple point earning opportunities with simple actions to create a 360-degree engagement for purchases, referrals, birthday bonus, welcome bonus and sharing on Facebook. They offer customers attractive rewards and a tier-based rewards program to accelerate the points earning capability!

The points earning activities clubbed with targeted marketing campaigns ensured that the engagement remained high. The targeted loyalty email campaigns witnessed an open rate 2.44 times higher than the industry average. Additionally, the click rate was 11.26X higher than industry average. This proved that the customer engagement was extremely high which led to an increase in customer retention. Over the year, the retention rate further increased by 71.4%.

Keto Chow launched their rewards program to improve customer retention and build a loyal customer base. Acquiring new customers was a two-step challenge. The biggest challenge was to get people to understand how a keto diet would help them. Hence, apart from developing a loyal customer base, Keto Chow’s rewards program was also focused on increasing their Average Order Value (AOV).

Nature’s Fusions launched their rewards program in 2019 to improve customer retention and build their loyal customer base. Just after the launch, they set up an A/B test to systematically measure the impact of their newly launched Rewards Program. The A/B test was able to prove repeat purchase rate was 66% higher for loyalty rewards members. This increased the revenues by 20.65% after the third month. Building on that success, Nature’s Fusion made further gains in 2020. Read more https://zinrelo.com/press-release-loyalty-program-helps-natures-fusions-increase-repeat-purchase-revenues-by-2-32x.html

With an objective to improve customer retention from their loyal customers, Blue Rose Pottery recently launched their Blue Rewards Program.

While evaluating loyalty rewards platforms, they were looking for a solution that could easily integrate with their Miva e-commerce platform. Zinrelo offered them a platform that was simple to install, easy to customize as per their brand requirements and very clearly visible to customers on their website.

The Blue Rewards Program offers customers, multiple point earning opportunities with simple actions to create 360-degree engagement for purchases made on website, referrals, birthday bonus, welcome bonus and sharing on social media (Facebook, Twitter and Pinterest). They offer customers attractive coupons to save more with every purchase and a tier-based rewards program to accelerate the points earning capability!

“Within just three months of launching the loyalty rewards program, we witnessed an impressive 30.75% increase in customer retention which increased our repeat purchase revenue by 31.44%. We are incredibly happy with the results!” commented Diane Missel, Owner Blue Rose Pottery. “The loyalty email campaigns worked wonders and we are eager to explore other opportunities to engage our customers further.” Read more

LAFCO uses Zinrelo’s loyalty rewards platform to increase customer retention and repeat purchase revenue.

With an objective to improve customer retention and build their loyal customer base, LAFCO recently launched their LAFCO Rewards Program.

While evaluating loyalty rewards platforms, they were looking for a solution that could easily integrate with their e-commerce platform Miva and their email service provider Listrak. Zinrelo offered them a platform that was simple to install, easy to customize as per their brand requirements and very clearly visible to customers on their website.

The LAFCO Rewards offers customers, multiple point earning opportunities with simple actions to create a 360-degree engagement for purchases made on website, referrals, birthday bonus, welcome bonus and sharing on social media (Facebook, Twitter and Pinterest). They offer customers attractive rewards like free shipping, samples, birthday gifts and a tier-based rewards program to accelerate the points earning capability!

“Zinrelo’s data sciences team helped me to optimize the structure of our program. Within just three months after the launch, we witnessed an impressive 26.72% improvement in customer retention and a 23.39% increase in repeat purchase revenue” commented Brittany Boykow, Director of E-Commerce at LAFCO. “Loyalty email campaigns played a vital role in this success and we are eager to explore other opportunities to engage our customers further.”

The targeted loyalty email campaigns witnessed an open rate of 3.08X higher than the industry average. Additionally, the click rate was 7.37X higher than industry average. This indicated a high level of interest and engagement among customers for their rewards program.

“Zinrelo’s loyalty rewards platform is helping businesses to launch personalized & data driven rewards programs with ease. This enables them to make deep, long-lasting connections with their customers.” said Samir Palnitkar, VP of Customer Success at Zinrelo. “. A rewards program ensures that customers do not migrate to competitors, and this results in repeat business.”

About LAFCO:
Founded in 1992 by Jon Bresler in New York, LAFCO combines traditional craftsmanship and the purest ingredients to create transporting home fragrances and personal care products. LAFCO’s luxurious collection of soaps, lotion, diffusers and candles are made from rigorously sourced essential oils. The products are hand produced using both time-honored botanical production practices and cutting-edge technology. The fragrances are designed to evoke an emotional, sensory response: soothing, invigorating, meditative, inspiring.

Zinrelo is proud of another feather in its cap with recognition from yet another business software platform. Crozdesk has awarded not one, not two, but all three of their prestigious badges to Zinrelo. Read more

Om Vapors uses Zinrelo’s loyalty rewards platform to convert one-timers into repeat buyers.

With the objective to increase their repeat purchase revenue and engage with their loyal customers Om Vapors launched The Om Nation Loyalty Program.

While evaluating the loyalty rewards platform, Om Vapors was looking for a solution that could easily integrate with the 3dcart platform. Zinrelo offered them a program that was simple to install, easy to customize as per their brand requirements and very clearly visible to customers on their website.

The Om Nation Loyalty Program offers customers, multiple point earning opportunities with simple actions to create 360-degree engagement for Vape juice or hardware purchases made on website, refer a friend, account creation, sharing/ follow on social media channels. They also offer customers enticing coupons to save more!

Loyalty program emails saw an impressive a 28% open rate and a 19% click rate, this indicated a high level of interest and engagement among customers due to the rewards program. Read more

Zinrelo has been recognized by CIOReview at the forefront of providing Magento consulting/services and in transforming businesses. Zinrelo has been awarded as most promising Magento consulting service providers for 2020. This award is a testament to the seamless integration Zinrelo has with Magento platform. Ranked as the #1 Loyalty management software on leading review sites like G2 crowd, Zinrelo has been receiving consistent 5-star ranking on multiple platforms. Zinrelo is driven to offer customers a data-driven loyalty platform.

For every business across the globe, repeat customers are considered one of the most valuable assets to maintain profitability. Apart from spending more money, repeat customers are also easier to sell to, and let’s face it, retaining loyal customers costs companies way less than acquiring a new one. The hard truth is retailers are still struggling with a high percentage of one-time shoppers. They are investing more resources in advertising campaigns to garner new customers than retain the existing ones. That’s where customer loyalty reward programs come in. However, retailers are still slow to turn the tide of repeat customers in their favor. A rewards program can be a game-changer if created with care and precision.

Set against this challenging backdrop, California-based Zinrelo—a modern-day, data-driven loyalty rewards platform supporting omnichannel deployments—is empowering businesses to quickly launch customized rewards programs that unlock customer loyalty across multiple dimensions including transactional, social, advocacy, engagement, and behavioral loyalty. “Unlike traditional loyalty programs that only focus on points of purchase, we create 360-degree engagement with customers through different types of actions, not just transaction, helping retailers increase repeat sales and per customer revenue,” says Jai Rawat, VP of Product Strategy at Zinrelo. “For instance, if a customer writes a review, refers to a friend, or shares information about a brand on social channels, the brands can instantly track and reward them.”

Zinrelo is seamlessly integrated with the Magento (via Magento extension) and helps businesses to get started quickly with a highly customized rewards program. Zinrelo is backed by 5-star support and is the top-rated loyalty platform on Magento and leading review platforms.

As opposed to competitors that offer a generic template for loyalty programs to every retailer, Zinrelo believes in customization. The company initiates customer engagement by collecting their historical transaction data of two to five years to understand the state of the client’s business. Following this, the data sciences team at Zinrelo thoroughly analyzes the data to provide a variety of compelling insights while calculating their retention rate, ROI requirements, margin requirements, and more.

With this information, Zinrelo recommends a custom loyalty program structure for the client, which fits their business-specific needs. “With a generic template, the loyalty programs tend to be either too aggressive or too conservative, which can result in loss of revenue. Our goal is to strike a balance to maximize the ROI, and it is not possible without the collection and analysis of data,” comments Rawat.

With such robust capabilities, Zinrelo has acquired a legion of clients across diverse fields. In one instance, a large cosmetics brand, despite acquiring numerous new customers, failed to retain them. This was affecting their overall business revenue. Zinrelo launched a customized loyalty program for them, which increased its revenue by 48 percent. Additionally, the client did not want to launch a promotion-oriented campaign to attract customers. To that end, Zinrelo enabled them to create an attractive rewards program based on bonus loyalty points, which helped the brand to amp up sales and profitability by improving its loyal customer base.

Scripting similar success stories, Zinrelo has established a strong presence in the market. In addition, the company has introduced a receipt scanning solution to allow brands to recognize and reward loyal customers who purchase their products on different retail channels. The company also plans on leveraging machine learning capabilities to make loyalty programs self-learning. Once launched, a program will be able to monitor itself and adjust as needed to self-optimize. Zinrelo will also bolster its presence in other segments. “Beyond the retail vertical, we are witnessing significant growth and traction in the B2B sector, and we are constantly honing our capabilities to extend our solutions in this sector,” concludes Rawat.

With the objective to improve customer retention and engage with their loyal customers The Catholic Company launched The Catholic Advantage Rewards Program.