Overview Of The Social Environment #OOTSE

30mins Episode This episode is part of a 3 segment program on: An Overivew Of the Social Environment (#OOTSE also see blog for details) The topic of this episode is all around “What really is social media, from a subscriber's perspective?" Certainly, a view-point can be shared from an “expert's opinion” however what are the opinions of the visitors to those sites? At the end of the day, isnt that key? This episode will bring this topic down to earth and will surface learnings for experts, listeners and subscribers. We will get a subscriber's perspective of a definition of social media and what works for them. We will discuss what content works; What they find valuable; Why and when do they engage and comment. Whether you are a Social Media Professional or a Passing Visitor, these conversations will generate valuable insights for all. Guests on this show are: Henry Ford, Author, Speaker and Consultant; Daniele Thibodeau Ph.D PMP, Principal Consultant, Business Excellence; Marilyn Hydner, Executive Producer, Voice America; and Tanya Kracovic, Business Consultant, Change Strategy & Transformation. Search by #OOTSE for other shows i this series

[30minutes Episode] This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) This episode will focus on social media in the workplace. There has been a lot of press on social media use in the workplace - from its official to unofficial use for business. We will surface the current perceptions of social media in the workplace and offer a definition from a people practice and organizational culture perspective. This will be an insightful conversation about the current organizational trends and "ownership" of social media. We will attempt to answer the question of why People Managers and Human Resource Professionals need to build their social media digital IQ; how it can be a valuable asset for both the business and employees. We will have a healthy discussion on personal branding versus business branding and the implications of social media to the organization's culture. My guests for this episode are: Christine Mcleod, Chief Possibilities Officer and Founder of IMPACT99 and Pam Ross, Chief Experience Officer, Partner of IMPACT99. Search by #OOTSE for other shows i this series

[35minutes Episode] This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) As a business owner and/or corporation, you realize that social media is an attractive option to build relationships with potential customers and potentially build your brand. However you are unsure where to start. What is the roadmap to ensure that you build your social media capability on a solid strategy? What are the pitfalls? What are the key items you should think about before jumping in? Guest Bios Sean Moffitt, Engagement Council MaRs DD, President & Chief Evangelist WildFire Strategy & Communications SEAN MOFFITT is author of the 2011 award-winning book – Wikibrands – Reinventing Your Company in a Customer-Driven Marketplace , Managing Director or the Wikibrands customer engagement consultancy, a leading new media, social influence, word of mouth and customer engagement firm based out of Toronto, Canada. David Bradfield, Director, Marketing & Social Strategy David Bradfield leads Social Strategy at SapientNitro, an integrated marketing & customer experience agency. He is based in Toronto, but drives service integration across the central (Detroit, Chicago, Minneapolis) and west regions (San Francisco, Los Angeles). He specializes in digital communication strategy & social business consulting, helping orgs plan and manage reputation across multiple channels. #OOTSE for other shows

[30 Minutes Episode] This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) So you have decided to jump in. You have set your goals and want to build your presence in social media. Should you blog? What network should you join? How do you “lift the fog” and bring clarity to your strategy and your social media efforts. Tools! That's right - tools. Social media tools are key to making sense of your social media effort. However again, there seems to be a brand new tool rolled out almost every week. This episode aims to discuss the primary networks, their associated audience and the must have tools to make effective use of your social media efforts. Join me an my guests: Michael Q Todd, Kelly Kim and Cristina Falcão also search #OOTSE for related shows

[35 mins Episode] This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) You have decided to enter the social space. Now you are wondering how to start the communication process and begin to start building those relationships? You are wondering “What are the best sites for the best return?” What conversations? This episode will discuss all of the above. Why would you pick one site over another? We will discuss “etiquette” and how to leverage your network and build business value through your social conversations. Join me and my guests Brandie Macallum and Simon Hamer. Guest Bios Brandie McCallum, Community Manager (Sensei) and Director, Social Strategy (Internet Media Labs). Brandie is a connector, a communicator, and a social media strategist. As a Community Manager for Sensei she has helped open the accessibility and personality of the brand. Brandie has also taken on the role of Director of Social Strategy with Internet Media Labs . Simon Hamer, Digital Manager “When you start off in social media it can be a lonely place. You feel as if no one wants to know you. Or was it just me ? Theres a lot of shouting very loudly on social media and a lot of "white noise" created, but you do not need to shout to be heard on social media. I'll show how you still can be heard quietly through social media." also search #OOTSE for related shows

[40 Minutes Episode] This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) Do you have a strategy on whom and where you share your online information? Are you puzzled by that question? Well, if you revisit your goals for being online, is your content supporting your goals? This episode will touch on the subject of content marketing and curation. We will discuss content marketing concepts; how to share content that will deliver value to your customers and your businesses. We will discuss how both original content and curated content can lead to business gain. Join me and my guests Marcus Sheridan, The Sales Lion and Karen Dietz, Just Story It as discuss the importance of content in social media. also search #OOTSE for related shows

This episode is part of a 3 segment program on: An Overivew Of the Social Environment (see blog for details) There has been a lot of focus on social media in the business arena.What about in the Healthcare space?! Join me and my guest Colleen Young as we discuss social media in Healthcare. We will touch on: Peer-to-Pear Healthcare; Social Web for Participatory Health and Healthcare Social Media Canada (#hcsmca)! We will also extend the conversation to touch on Global Healthcare and link its to social media. This promises to be a very informative and insightful discussion on a topic that is front and centre on the agenda of many. Join me with my guest Colleen Young for the episode also search #OOTSE and #ROTPt for related shows

This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) Professional woman are returning home to take care of their family and building successful businesses like we have never seen before. While the debate continues on whether we should call these successful ladies mompreneurs or entrepreneurs, what is not in dispute is the calibre of many of these successful business women ~ not homemakers, yes business women. Many of these women entrepreneurs have leveraged social media to share their message and increase their reach as it relates to their business. In this episode my guests Julie Cole and Lisa Cash Hanson share their story on their decision to tend to their family while developing a very successful business from home. We will discuss the challenges and opportunities when working from home; how they have leveraged social media and how they have juggled being a stay at home mother while developing and growing their business. This episode is for all those who work from home and juggling life regardless of what that might be. Join me with my guests Julie Cole and Lisa Cash Hanson also search #OOTSE for related shows

This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) We are living in an age of entrepreneurs. It is a great time to follow your dreams, innovate and build. This episode shines a light on entrepreneurs. We will discuss 1)the strategies around building business relationships: 2) the challenges of entrepreneurship; 3), building a good social presence; 4)managing your personal versus business aspects of your social presence; and 5) lessons learned from experience entrepreneurs. Join me with Ayelet Baron for insights in becoming an entrepreneur. also search #OOTSE for related shows

This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) We are living in an age of entrepreneurs. It is a great time to follow your dreams, innovate and build. This episode shines a light on entrepreneurs. We will discuss 1)the strategies around building business relationships: 2) the challenges of entrepreneurship; 3), building a good social presence; 4)managing your personal versus business aspects of your social presence; and 5) lessons learned from experience entrepreneurs. Join me with CEO, XeeMe Axel Schultze for insights in becoming an entrepreneur. and here is my social dance card LOL! Xeeme.com/shirleywilliams Guest Bio Axel Schultze is founder and CEO of XeeMe Corp. a social media presence management software company helping people to organize, share and monitor their social presence. He is also founder of the Social Media Academy providing business focused social media education. Continued reading... also search #OOTSE for related shows

This episode shines a light on Not For Profit and their use of social media. Featuring RETHINK BREAST CANCER My guests, Alison Gordon of Rethink Breast Cancer and Aaron Manogue of Omnipress, will share a number their experience on how social media has been used or could be used in the Not For Profit Sector. also search #OOTSE for related shows

This episode is part of a 3 segment program on: An Overivew Of the Social Environment ( #OOTSE also see blog for details) Different generations have grown with different communication vehicles and technologies. As a result, they have different preferences on how they communicate and collaborate with their peers. In any given organization, a number of generations may exist and with the current rate of change of communication vehicles/options, the lines of communications can easily become misaligned. Furthermore, the growing need to work and collaborate in a social environment poses additional unique challenges both internal and external to an organization - especially when partnering with a social entrepreneur. This episode will discuss the following; The communication preference and perceptions across the generations; how different technologies are valued and used across the generations; tips to improve collaboration and retain talent in our social business environment. We will also have a quick look at how mobile devices have changed the way we interact and work particularly in a social business environment. Join me with my guests Sidneyeve Matrix and Chanelle Schneider also search #OOTSE for related shows

This episode will invite you into the world of a small business owner (Deborah Lockhart, Director Operations). We will explore why business owners need to be social. This episode will bring you into their world of social business networking, opportunities and challenges. Bio Deborah Lockhart, Director of Operations at The Language Shop. Since 2006: Owner, The Language Shop, provider of translation, interpreting, editing, proofreading, transcription, desktop publishing, voiceover recording and dubbing in all languages and all specialty areas: legal, financial, entertainment, film and media, online games, medical, website localization, etc. Directs project managers in all time zones to provide language support to worldwide clientele. 1994-2006: Obtained Certificates in Translation and in Court Interpreting at NYU SCPS. Freelance translator:1985-1994: Obtained BA (Honors) in History with Languages Launched out as translator and interpreter for Antigua and Barbuda Elections Office, Office of the Prime Minister, Ministry of Legal Affairs, Ministry of Public Works, High and Magistrates Courts, Venezuelan and US Embassies, law firms, medical practitioners, media, advertising and commercial entities. Website: www.thelanguageshop.org also search #OOTSE for related shows

As a social media marketer, one of your prime goals would be to know how to use the various tools at their full potential. If you are aware of the features each has you will be able to make best use of your time and money.

A few years back, only the most innovative companies would have bet on Facebook or Twitter. Most were skeptical about the profit of such platform. Nowadays, everyone moves to Social Media expecting fast results. But what can you really expect from your Social Media Strategy?