Sherrilynne Starkie
This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter.
Facebook, along with Instagram, now controls 74 per cent of the digital video campaign market according to a survey by Clinch, a video ad technology company. And video is now 80 per cent of the Internet content use. What are you doing with video in your marketing programs?
Businesses can now identify as owned, led, or founded by women, using the Google My Business dashboard. I've already used the attributes feature to adjust my own company's Google listing on Maps and Search. Would this information impact your buying decisions?
Facebook has introduced video chat in Messenger Lite, a slimmed down version of Messenger for Android. This gives people with slow internet connections or older Android devices the new feature. Messenger Lite is under 10MB, making it fast to install and quick to start up.
Twitter has introduced adaptive rate limits, a new feature for developers sending Direct Messages through the API. This ensures that businesses can always respond to customers who privately message them, even when inbound volumes are high. Microsoft is already using adaptive rate limits with its new chatbot Zo.
More than 80% of LinkedIn members want to have a mentor or be one to others, but it can be tricky to find the right person or know where to begin. The Carer Advice feature works really well at making connections. I used it for the first time this week and connected with a young PR pro who had some questions about working in agencies. I give the feature two thumbs up.
