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Updated by Matt LaClear on Apr 01, 2018
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Matt LaClear Matt LaClear
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Fast-Track Your Revenue With These Business Development Books

The key to success and career development for professionals of every stripe is knowledge. And one of the best, and least expensive, ways we think a person can advance their knowledge is by tapping into the experiences of other successful people who have walked in their shoes. Experienced people know the pitfalls and how to avoid them. With such a plethora of business development books on the market, it can be a challenge knowing where to commit your time and investment. Remember! Knowledge is power. Consider the following authors and their books from our comprehensive list.

The Age of Agile: How Smart Companies Are Transforming the Way Work Gets Done

The Age of Agile by Stephen Denning provides a peek behind the curtain of how smart companies are transforming the way effective business go about getting things done and moving the needle in the right direction. It’s all about getting on board with the Agile Movement. The discipline enables an enterprise, team, or individuals to upgrade products, services, and practices to align with emerging and rapidly changing technologies. Marketers are also encouraged to consider the ever-changing needs of customers.

You’ll learn to master the three laws of Agile Management, develop and embrace a new mindset/approach, identify and overcome road blocks, and address business metrics that matter. Your whole organization can become flexible.

Strategy-In-Action: Marrying Planning, People and Performance (The Global Leader Series Book 4)

Strategy in Action by Dr. Thomas D. Zweifel and Edward J. Borey provides a sober warning that traditional business planning is no longer a guarantee of success in today’s world. Things have changed, and even the practices of five years ago are outdated. If you’re a company stakeholder, this seven-step roadmap will help point the way in helping leverage intelligence from remote locations, give a vocal platform to dissenters, build a progressive mindset of leadership that speaks to entrepreneurship, accountability, and more. CEOs, strategists, and senior managers can benefit tremendously from the wisdom of Strategy in Action.

How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services

How Clients Buy, by Tom McMakin and Doug Fletcher, is an insightful work that stresses the importance of mining in new clients. The challenge for many professionals is that they’re well-trained to do their job, which is often their product. But they’re not trained to sell it. Courting clients may not be an easy task for some, but it’s necessary if the business is to remain profitable. Now, there’s a literary work of art that arrives with a solution and practical advice for selling your product to the world.

You may have to open your mind and unlearn what you thought you knew about sales, but it’ll be well worth the effort. Learn to make the connections and develop the kind of trust that matters. Turn new prospects into loyal clients.

Conscious Business Development: How Business Owners and Leaders Can Become the Engines That Create Value and Drive We...

Conscious Business Development, by Martin J. Harshberger, provides a reminder that many CEOs provide tremendous value to their companies. However, there’s danger in relying to heavily on the CEO’s involvement with respect to sustainable and effective corporate business planning. Too much involvement from the top-down can impact the company in a negative manner. Before a company’s transition process begins, they should already be at a manageable stage of sustainability. This requires spot-on long-term thinking and a conscious and sustained daily effort to realize company goals. Leadership may have to take a different approach to address the relationship between an executive’s business and personal life.

Business Development Explained (MBA Fundamentals Book 8)

Business Development Explained, Kindle addition by Can Akdeniz, addresses business development as a buzzword that’s been tossed around for a long time. Few people will ever give the same answer. That’s because it’s morphed into so many things for so many different people. Business development is akin to the word “real time”. Is there ever a moment where time isn’t real?

While everyone can agree that business development has morphed into a vague term, Akdeniz reminds readers of what the term really means. It can be a great starting place of knowledge for anyone who wants to take their studies further.

StrengthsFinder 2.0

Strengths Finder 2.0, _by Tom Rath builds on a successful work and unveils a new and improved version of the original work. Some of the best books on the market can be read in one sitting, and this book doesn’t disappoint. Everyone has strengths. The key to success is knowing what they are and finding ways to develop them. People spend far too much time trying to fix where they’re falling short. That’s not a bad thing if they’re on a positive path.

Rath offers a plethora of strategies to apply one’s strength in new and meaningful ways, and the book has an accompanying website to match. Change how you look at yourself, and you’ll change how the world looks and responds to you.

The Sales Development Playbook: Build Repeatable Pipeline and Accelerate Growth with Inside Sales

The Sales Development Playbook, by Trish Bertuzzi, takes an enlightened look at the mystery of inside sales. Every business has to grow to survive. This always equates to new customers, whatever the product or service. This is the book to read for any business exec or marketer who’s ready for explosive growth. Building new pipelines requires focused work and effort. As such, companies must become more aware of the buyer’s journey.

Of course, Bertuzzi’s work inspires companies to analyze their hiring practices, how to lead by example, developing talent engaging customers, and motivating and retaining a talented workforce. Success strategies call for rethinking how goals and quotas are set, measuring only those things that matter and are relevant, and leveraging available technologies in a more effective way.

Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter

Pitching and Closing, by Alexander Taub and Ellen Dasilva, is the work of two intellectuals who drive home a valid point that the most successful new businesses are those fueled by sound business development. Readers gain insights from experienced professionals who understand the business side of startups and the wisdom of creating effective partnerships that can add value.

There are start-up skills that every business-minded person can benefit from. These include content licensing, monetization, acquisitions, product distribution, and much more. Learn how to pitch and close company products and services. Find sourcing for deals and learn how to handle rejections.

All about Them: Grow Your Business by Focusing on Others

All About Them by Bruce Turkel, is clearly the opposite of “all about us”. It reminds readers that they can grow their business by benefiting others. When companies focus on customers instead of themselves, they tend to perform much better. Turkel brings a lot of experience and knowledge to bear. As such, Turkel has advised a number of the world’s most notable companies. Several include Bacardi and American Express.

All About Them is an account of a personal journey that encourages business professionals to harness the power of effective storytelling, practice transparency, and to create brand authenticity. Turkel offers an informative and enlightening read.

Power Questions: Build Relationships, Win New Business, and Influence Others

Power Questions by Andrew Sobel and Jerold Panas isn’t just about you taking control over a conversation. It’s also about giving another person the power to add to the conversation and to convey their own thoughts with confidence. Power Questions will help you groom a personal perception as being a thoughtful person with a firm grip on wisdom.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation by Alexander Osterwalder and Yves Pigneuris, the perfect handbook for anyone who considers their own status as a game changer and visionary. Of course, anyone who can already qualify as a game changer can still learn some additional tricks to avoid outdated business models. Tomorrow’s business enterprises will survive by using a whole set of new tools and strategies. Practitioners can benefit by using the techniques practiced by companies and leading consultants across the world. The book is designed for those who are ready to try new business models. These are people willing to change the rules and are looking for the tools to get the job done. Consultants, entrepreneurs, business leaders, and executives of every stripe will find Business Model Generation to be quite useful.

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

Scaling Up by Vernie Harnish removes the mystery of why some companies make it and others don’t. This is the book for marketers and advertisers looking for serious artillery to take their business or organization to the next level. Learn how your company can free its leaders from feeling like they’re the only ones pulling the load. Everyone who buys into the wisdom of Scaling Up can adopt the mindset that everyone is involved in making sure there’s positive cashflow, that plans are executed, strategies implemented, and people are performing and accomplishing as expected.

What, Exactly, Is Business Development?: A Primer on Getting Deals Done

What Exactly Is Business Development?, by Scott Pollack, provides an answer that seekers can sink their teeth into. Business development goes far beyond just being a buzzword. In the real world, it serves as an effective growth element that can take companies to a whole new level. Pollack speaks and writes from experience and has made his share of business mistakes and learned from them.

He knows how to approach and conduct business the right way. As such, he has taught hundreds of students through his literary works and live workshops. Readers get the truth straight from the horse’s mouth. Pollak’s experience spans 15 years of wins and losses. Readers gain the benefit of his life’s lessons. Reading about the successes and failures of others is a great way to avoid mistakes.

Business Development : A Practical Guide for the Small Professional Services Firm

Business Development – A Practical Guide by Sherran S. Spurlock, is a perfect read for small professional service firms. Spurlock brings over 25 years of business and hands-on experience for those business owners or marketers in professions that offer technical services to draw upon. Many business owners in the technical industry rely solely on their technical expertise when starting a business. Few of these people have the skills and knowledge to grow their company to the next level.

This uncertainty can cause a great deal of personal grief and stress. Spurlock’s timely book provides insights and action plans that can immediately be put to good use. It’s a quick read and is totally free of any sales hype. From the business owner to the employee, the lessons are easily digestible. Spurlock offers an incentive for readers to learn from his wins and losses.

The Motivation Myth: How High Achievers Really Set Themselves Up to Win

The Motivation Myth_ by Jeff Haden_ offers a host of practical ways to get into a mental state where motivation is real and leads to success. No one really accomplishes without a healthy respect for motivation. The Motivation Myth offers a comforting reminder that success isn’t always about an awakening or inspiration that settles upon the mind like a butterfly landing on a flower petal. There’s a definite relationship between motivation and success. If you’re burned out with all the motivation books and self-help strategies that seem to fall short in your life, Motivation Myth may offer the solution you need to keep your or your business in peak operating condition.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup, by Eric Ries, eloquently explains why many startups are doomed to fail. He also offers hope that most startup failures can be prevented. The Lean Startup offers a new approach to people who start and build companies and marketing products. The goal is to establish a business that sustains itself through things like shorter product development times, the ability to measure progress in real time, and an ability to alter plans on the spot.

The Lean Startup helps to eliminate the time needed to create new business plans when companies need to embark on a new direction. Companies learn to test new theories, and to make course corrections on the spot before it’s too late. Ries provides a systematic approach in a day and age where companies are hard pressed to innovate.

Traction: Get a Grip on Your Business

Traction, by Gino Wickman, provides a practical way to navigate those irritating and challenging business conflicts like slow or no growth, profit stalls, and other such things. There’s a reason that companies can arrive at a decision yet fail to act or implement the plan. Learn and churn! More than 2000 companies have bought into Wickman’s thought processes and business acumen. Get on the bandwagon and watch your company take off.

When: The Scientific Secrets of Perfect Timing

When!, by Daniel H. Pink, reveals the mystery behind the secrets of perfect timing. While every business person can agree that timing is everything, very few people actually know what timing is. The issue of “when” affects people in every aspect of their lives. Pink draws from an amazing amount of information that delves into economics, biology, and psychology. How does a person build the ideal schedule to navigate life successfully?

This book provides a guideline and map that enables individuals to live, work, play and succeed. One of the most important takeaways is that synchronized activities can help provides some amazing benefits for the mind and body. The book provides a powerful read that can benefit people in every area of life.

Mobile App Marketing And Monetization: How To Promote Mobile Apps Like A Pro: Learn to promote and monetize your Andr...

Mobile App Marketing and Monetization, by Alex Genadinik, reveals how people have made money and realized success by promoting their app. Through Genadinik, individuals get to learn from an individual who is a successful mobile app entrepreneur. App developers quite often have the technical knowledge but lack the business acumen to get their app to market. This book addresses the marketing strategies that app designers can use to get their business off the ground and earn a profit.

The book draws on the personal experience of Genadinik and his years of building effective and successful apps in his niche. App builders can also learn how to monetize their app and turn their creation into a successful business enterprise. This is a must-read for any app developer.

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Profit First, by Mike Michalowicz, unveils the secrets of how to turn a fledgling business into one that generates money. Michalowicz believe that the old accounting formula of sales-expenses=profits is outdated. The main reason is that businesses are controlled by humans. He simply switched the formula so that sales minus profits equals expenses. His own experience provides proof for the formula. Focusing on profit and spending the remainder on expenses is what transforms a failing business into a profitable enterprise.

It might seem like a slight twist of hand, but it can reap huge results. It’s really about paying more attention to the balance book. Profit First offers a practical guide, often humorous, to help business owners make the kind of money they’ve always wanted to. This book is a must-read for anyone looking to make a profit.

Good to Great: Why Some Companies Make the Leap...And Others Don't

Good to Great, by Jim Collins, provides the lessons that everyone needs, regardless of their profession. Not every person or company has the right DNA at firs to succeed. However, mediocre, even bad, companies can rise to a level of greatness with the right vision and tools. JCollins has spent years pondering the subject and working on solutions of how an entity can go from being good to being great.

He starts his journey by providing examples of companies whose stock returns ended up beating the market seven times in 15 years. After years and a thorough analysis, his teams discovered there were certain qualities that took the winners to the top. Several include a culture of discipline and factors that helped leverage technology. The answers, some unsettling, can change the way that business professionals think about and pursue success.

The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company

The Startup Owner’s Manual, by Steve Blank and Bob Dorf, offers an in-depth analysis of how to get and retain customers, how to focus on the business metrics that matter, and how to create products that customers want and need. From seasoned business owners to those working through start-up challenges, this book provides tested and proven ways to build and sustain a successful company.

It only makes sense to learn from the success, and failures, of others. The Startup Owner’s Manual draws from business lessons and tips from around the world. Thousands of startups have benefited from its wisdom. Leading universities also find it to be a useful teaching source. This is a trusted and valuable source of information that comes highly recommended.

Lean Customer Development: Building Products Your Customers Will Buy

Lean Customer Development, by Cindy Alvarez, shares the secrets of how to create products and services that customers will buy. These are also products and services that people can actually use. Customer development research is the key. This is knowledge that can help your company save millions from creating products that no one finds useful or is willing to spend money on.

Learn the power and value of open-ended interviewing techniques, along with new research techniques. Then learn how your customers behave and make buying decisions. Customer are either frustrated or happy with products. They’ll also share those frustrations with members of their network. It’s always best to research the information that helps ensure that your products or services are those that customers will be eager to receive.

Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being

Big Potential, by Shawn Achor, explains how success can raise one’s happiness and well-being. Everyone has hidden potential that’s waiting to be unlocked. However it’s important not to push others away when pursuing success. Such an act can create more stress and limit the person’s potential.

Big Potential reminds readers that success doesn’t have to be a competitive sport either. Happiness and well-being also depend on a person’s surroundings. Who do they associate and connect with? Who influences them? He also drives home the point that small potential is what we achieve by ourselves, alone. Big potential is what we can achieve when working with others. It’s all about helping others to become better.
This information is ancient, but it’s timeless. Achor can teach you ways to relate to and learn from others. You can adopt shifts that will change the way you approach and manage success.