Are we questioning Social Media Culture? Do you accept culture? Culture is Input = consumer Do you shape culture? Culture is Output = producer I answer these questions by way of Ric Dragon's book Social Marketology
Introduction and Review of Social Marketology by Ric Dragon by Zane Aveton So many of us who work in the Digital Realm daily sit in the pocket at the cross section of Social Media/Web Strategy and Traditional Marketing. Our roles vary, but ultimately our combined focus should culimate into the tactic
Buffer In what has become an annual tradition for this blog, the time has come to take a look back at the incredible additions that many authors have made to our understanding of social media from ...
My interview with Bob Garlick
One quickly gathers by Ric Dragon's book titled "Social Marketology" (McGraw-Hill), that the term “social media” is mostly unhelpful within the context of marke
Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the "feel good" factor of success stories. These tend to be more inspirational than instructional. Ric Dragon's seminal publication Social Marketology is different.
A great book for inclusion in a college course, October 6, 2013 This review is from: Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever (Hardcover) Reading Social marketology: Improve your social media processes and get customers to stay forever was a lot of fun.
Author of Social Marketology, speaker, CEO & co-founder of DragonSearch, poet, drummer, and painter.
