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Updated by Nick Kellet on Nov 13, 2015
Headline for Social Marketology - Social Network Cultural Comparison Pyramid
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Social Marketology - Social Network Cultural Comparison Pyramid

Source: http://www.nickkellet.com/2012/10/do-you-question-social-media-culture-you-should/

2

Conversations

Conversations

a means for people within the system to communicate back and forth.

3

Relationships

Relationships

a way for people to establish a relationship, such as friends, family, and coworkers.

5

Gaming

Gaming

a means for people to engage in games with each other or the system.

6

Presence

Presence

a means for people to know who is present or for people to allow their presence to be known, either online or physically.

9

Gifting

Gifting

a means for people to give to one another, either very small tokens of status or recognition.

1

Identity

Identity

a means of allowing individuals to identify themselves and see the identities of others. On most platforms, these are profiles

4

Groups

Groups

a means for people to aggregate into affinity groups

7

Curation

Curation

the ability for people to share and assemble, regroup and organize content.

8

Reputation

Reputation

devices for the establishment of status. This does not mean Klout!