Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e-Commerce reports within the Google Analytics interface to determine where our customers are coming from and what marketing campaigns are paying off. I'm going to go through a method I use to help track these items.. Topic: Customer Experience
The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most.
