Ching Ya
Introducing new Facebook features and experiment results.
Just three weeks after Facebook formally launched Custom Audience ads that can target people by lists of email addresses or phone numbers, TechCrunch has attained the first reports on their performance and they're promising. Not as amazing as Facebook Exchange retargeted ads, but they boost clicks and conversions, reduce costs, and deliver ROI according to Facebook and three adtech startups.
Facebook Permissions: here's what marketers need to know about collecting data from prospects and how to improve Facebook marketing results.
The Year in Facebook Advertising 2012
We recently learned how Facebook advertisers will soon have the ability to target advertisements based on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it’s since then been confirmed; the relationship between Facebook users and a business’ customer base will be bridged.
If you have a bricks and mortar business, try these opportunities for using Location-Based Facebook Marketing right now to leverage the power of social media.
In June, Facebook announced that status updates could include "clickable" hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren't clickable, they were sort of insider jokes for their friends and fans.
Facebook announced the arrival of hashtags to its platform back in June and since then the topic has remained fairly quiet. While the success of this incorporation is still being debated and tested, some brands have jumped head first into using hashtags on Facebook posts, while others are still testing the waters.
