If you can’t provide a trustworthy environment don’t provide it at all.
Don’t skimp—it is fundamental to your business and its future.
explain why your security is good (and mean it- make sure you are able to back up your statements.)
make them accessible and comprehensible to customers.
e.g. SSAE SOC-2. privacy seals. and known security brand scans.
. Be proactive: identify issues ahead of the curve and address them. In addition, assign a professional point person qualified to communicate with customers and address their concerns in detail.
