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Having a business website is a huge investment and surely, you don’t want your efforts and money to go in vain. A website is a trusty communication between you and your customers that should be maintained well with the necessary tools and updates. A website should be updated regularly- whether it is to add new product offerings, change the graphics or redesigning the logo. Many companies are hesitant to go for a redesign because of the investment. But even well-designed websites should go for redesigning, as the technology, web practices, and devices are evolving rapidly. Here are some signs that tell your website needs redesigning. Nevrless, a popular web design company in India, offers excellent website development and designing services. Read on to know more.

The website takes more than two seconds to load: If the web pages take more than two seconds to load, then the website is slow. The visitors are not patient enough to wait for the page to load. You need to test your website by running it on the desktop and mobile devices. There are various tools available online to check the website speed.

Social media shares don’t look good: If you share your social media links on the website, then they need to look attractive. The thumbnails should look eye-catching, with a short description of why the visitors should follow it. 30% of the website traffic comes from the social media, therefore, you need to present the social media links well.

Out-of-date content: There is nothing more frustrating than broken links, empty web pages or outdated product content. This can occur because of two reasons, one is lack of care and the other is the poor structure and the coding of the website that makes it difficult to update the information. An updated website has higher SEO ranking.

Bad SEO: There is no use of having a website if it cannot draw enough traffic. Search engines are having a hard time locating your website and promoting it. You need to invest in good SEO tools or get the website SEO optimized with the help of web developers.

Not mobile friendly: Everyone is using the Internet through mobile phones. Your website needs to be mobile friendly in this digital era. The website will be of no use if people are not able to view it on the device of their choice.

Old programming techniques and technologies: Technology is advancing rapidly. You need to adopt new web practices to update the website. Some programming practices to address are tables, as these are bad for SEO and loading speed. Flash is an outdated technology because of slow speed, you should be going in for HTML5.

Brand has evolved but not the website: If you have recently worked on any aspect of the brand like the logo, font, color or any other aspect, then it should reflect on the website as well. It can be confusing if it has differences between its online and offline image. Ensure a cohesive experience for the users by redesigning the website to reflect the changes.

Poor site structure: Perform the following steps to check the structure:

Locating a specific product or service.
Downloading product information.
Finding contact information.
Clicking all the call-to-action.

If there is a problem in any of the above or you have to press the back button often, missing content or any other issue, then you definitely need to work with a web design team to reorganize everything structurally and organize it better.

No business results: Is your website bringing in any leads or boost in sales? If the answer to this question is a NO, then you need to redesign the website. You should calculate the number of leads, conversion rate, shopping cart abandonment rate, and all other details to measure the success.

Visitors leaving the website: A website success rate depends on how many pages do the visitors visit or if the visitors stay on the pages for a long time. For e-commerce websites, the people should browse through the products and add them to cart and eventually buy them. This means that you are doing something right with your website, products, and the content.

Competitors have redesigned their website: Check the website of your competitors and find out if they have updated or redesigned any part of the website. A fresh design tells the visitors that you are putting in an effort to keep your website fresh. Otherwise, you are going to lose out on Google rankings and your target audience.

No security: Websites are always on the target of hackers especially the ones that run on content management systems or the ones that involve receiving payments. Stolen data or unwanted ads and content being posted on the website means that your website lacks security.

There is no hard rule on when redesigning should happen. If you are facing any of the above issues then it is recommended to go in for a website redesign. Nevrless is a popular website design company in India, offering excellent services like mobile app development, static website design, dynamic website design, e-commerce website design, and much more. You will get a great return on investment if you chose them to build a website for your business.

Visit the website https://www.nevrless.com/ for more details. | Toronto Website Designm, Web Designer In Toronto, Web Design Company In Toronto, Web Design Toronto