Hisense

Hisense S.A. (PTY) Ltd. entered the South African market in 1996. The company is based in Midrand, Johannesburg, and in Century City, Cape Town. Hisense has a national footprint with offices in the country’s 4 major centres , allowing the company to distribute our products to over 3,000 chain stores and 500 home appliance franchise stores.

In June 2013, Hisense launched our R350 million, state of the art consumer electronics and home appliance manufacturing facility in Atlantis industrial park, Cape Town, which is capable to produce 400 000 refrigerators and televisions per annum.

Hisense Atlantis Factory

Our continuous efforts over the last 17 years have helped grow Hisense’s LED TV and refrigeration market share by 25% and 14% respectively. This signifies Hisense’s presence in the region, being rated third in the market place for refrigeration.

Hisense Company Introduction Video

Hisense N9700 4K TV packs 4 times the number of pixels into the same screen sizes as traditional 1080p TVs, creating stunningly realistic picture quality!

Hisense Fridges and Freezers are available in an assortment of capacities and designs including energy conservation models.

The Hisense F23 runs on the Android 7.0 Nougat OS. Stay closer to friends and family than ever before with Hisense’s powerful smartphone lineup!

Hisense Electric Co., Ltd, a publicly listed subsidiary of Hisense Group announced the purchase of Toshiba TV production, brand, R&D & operation service 14th November, 2017.

With its 142-year rich history, Toshiba has a leading display technology in Japan with the brand ranked highly international global technology brand list’s.

Hisense will purchase 95% stock shares of Toshiba Visual Solutions Corporation (“TVS”), a wholly owned subsidiary of Toshiba Corporation for 12.9 billion Japanese Yen with Toshiba retaining 5% stock holding. Hisense will obtain the TVS businesses including production, research and development, and sales functions as well as license to use the Toshiba brand for a period of 40 years for visual solution partners operating in Europe, South East Asia and other markets.

TVS primarily operate in TV and variety of ancillary products, including commercial and advertisement display products. The TVS purchase also secures two factories in Japan and hundreds of talented Toshiba R&D employees as well as a significant IP portfolio relating to TV technology business patents for image quality and acoustics.

Mr. Liu Hongxin, the CEO of Hisense Group, said that Hisense would optimize TVS’s resources on R&D, supply chain or global sales channels, cooperate with and support each other in display technology, provide competitive content operation services for smart TVs for the global market and accomplish fast growth in Japanese market.

According to the IHS, sales of Toshiba TV ranked No.3 in Japanese market in 2016 with the Hisense TV market share in Japan the highest among all non-Japanese brands. Collectively both brands cumulative market share reaches over 20% after the transaction. Hisense’s TV business in 2016 ranked third in the world (IHS) and has held NO.1 market share in China for 13 consecutive years.

As Official Television Sponsor of the FIFA World Cup Russia 2018, Hisense is poised to continue to expand and implement its global brand vision and strategy. With the benefit of this acquisition, Hisense will develop and enlarge its international strategy of TV business in R&D, branding and marketing by operating under multiple brands. The cooperation between Hisense and Toshiba will drive changes to the new picture of TV business.

Get all the help you need right here at our Hisense support hub