Once the war was over, Jim Thompson understood that many more travellers would visit Bangkok. He also saw that there was hardly, if not any, state-of-the-art hotels that conformed to international values. He then set to capitalize on this by purchasing The Oriental. However, after a series of disagreements with the partners, he sold his shares and turned his eyes towards the silk industry after seeing his neighbour's hand-made silk. In the year 1948, he joined hands with George Barrie and founded the Thai Silk Company. The silk at the time was old fashioned. Jim opted for modern and more vivid designs, which he then sent to fashion stores all over Europe. The popularity of his work spread like wildlife throughout Europe. The breakthrough for the American market was when Jim's silk was used for the Rodgers and Hammerstein musical, The King and I.