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Updated by Sherrilynne Starkie on Jan 24, 2018
Headline for Top Five: Snapchat finally gets into sharing
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Top Five: Snapchat finally gets into sharing

This week's top five social media news features, Facebook, Instagram, Google, SnapChat, Video trends and algorithm changes.

1

Snapchat now lets some Stories be shared outside the app

Snapchat now lets some Stories be shared outside the app

To demonstrate to people who aren’t on Snapchat what the platform can do, Snap now lets users share some public Stories via links to Snapchat.com. It also makes it easier for bloggers and news websites to incorporate Snap-based content in their reporting.

2

GIFs come to Instagram and photo restrictions are about to change

GIFs come to Instagram and photo restrictions are about to change

Instagram has added GIF stickers to its ephemeral story features with a new library of hundreds of thousands of files from GIPHY. And it’s announced plans to eliminate the size restrictions for photo and video uploads. It’s big news for brands who find 15 second videos a bit limiting.

3

Google introduces Gmail Add-Ons to improve workflow

Google introduces Gmail Add-Ons to improve workflow

Imagine generating an invoice, preparing a presentation or following up on a sales opportunity, all from your inbox? With Gmail Add-ons, your inbox can contextually surface your go-to app based on messages you receive to help you get things done faster.

4

New Survey: The State of Video Marketing in 2018

New Survey: The State of Video Marketing in 2018

It’s no surprise that video content is still on the rise. But by how much? Who’s using it? How is it changing marketing and media? This story has the answers.

5

Must-know algorithm rules and best practices on the big social networks

Must-know algorithm rules and best practices on the big social networks

A great short video which explains how social network algorithms work, what they promote, what they punish. A very good summary and good advice from moz.com.