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Updated by Nick Kellet on Nov 13, 2015
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Inbound Marketing Summit | IMS Boston 2012 - Speaker List & Video #IMS12



As ion’s president and chief technology officer, Scott leads the company’s product development and technical operations from the firm’s Boston office. He has over 20 years of experience in developing and marketing commercial online services and software. Before co-founding ion interactive, Scott was the managing partner of CyberOps, a web technology consultancy for clients such as Fujitsu, CBS Sportsline, and Tribune Interactive. Prior to that, he was the president of Galacticomm, the leading provider of bulletin board system (BBS) software and started his career as a young entrepreneur, creating early social media software and multiplayer games in the 1980’s, while operating the largest pay-for-play, dial-up online service in the southeastern US.

A passionate advocate of post-click marketing, Scott has written articles for Advertising Age,Adweek, BtoBMarketing,, and DM News. He is a regular contributor toSearch Engine Land and MediaPost and frequently speaks at industry events such as SMX, SES, Pubcon, and Search Insider Summit. He is co-editor of the Post-Click Marketing Blog and a co-author of the book Honest Seduction: How Post-Click Marketing Turns Landing Pages into Game Changers. Scott has a BS in Computer Science summa cum laude from Columbia University, where he graduated as valedictorian of his class. He also has an MBA from MIT, where he was a Sloan Fellow


Jim Ewel is an entrepreneur, entrepreneurial coach and one of the early proponents of Agile Marketing. After beginning his career as a developer of mainframe software, he joined Microsoft in 1989 as a sales manager in Chicago. After 5 years in sales, he moved up to Redmond in 1994 to join the marketing team for Windows NT. Over the next 7 years, he served as the General Manager of SQL Server marketing and the Vice President of Windows Servers. After leaving Microsoft in 2001, Jim became Chairman and CEO of GoAhead Software, a startup that provides high-availability software to the telecom and defense industries. GoAhead was later sold to Oracle. From 2009 to early 2011, he was CEO of Adometry, a startup whose products provide tools to optimize online display advertising. Adometry was sold in Feb 2011 to Click Forensics of Austin, TX. He now runs a firm providing growth consulting to startups.


Laura “@Pistachio” Fitton is the CEO/Founder of Twitter “appstore” Fitton also co-authored Twitter for Dummies. Credited with explaining Twitter’s business value to Guy Kawasaki and dozens of other tech leaders, she’s been speaking professionally about the business use of Twitter since October 2007, and launched Pistachio Consulting, the first Twitter for Business consultancy, in September 2008. She’s lectured on the topic at Harvard Business School, for Cornell’s Entrepreneurs’ Network (she is an alum) and at numerous conferences and other events.

Top Five Reasons To Attend IMS Boston 2012 - YouTube

Allen Bonde of The Pulse Network fills you in on all the reasons you can't miss the 2012 Inbound Marketing Summit Boston, October 23-24 at the Hynes Conventi...


Jamie is Director of Global Solutions Marketing within SAP’s Customer LOB Solutions area with a specific focus on CRM, eCommerce, and multi-channel solutions delivery. Jamie is somewhat of a CRM veteran, with over 15 years’ experience in the customer-facing solutions space, and has worked with many brands in defining and implementing engaging customer experiences. Jamie is an active blogger and tweeter and can be found under the handle of @collsdad.


Rick Bakas is a Certified Sommelier and the Founder of Bakas Media, an award winning new media relations firm in San Francisco, CA. He has consulted with brands such as, ABC’s Bachelor Ben Flajnik, Chateau Montelena and Portalupi Winery. Rick is also the VP of Marketing for mobile payments provider, Press Pay. In 2009 Rick became the first Director of Social Media in the wine industry for St. Supéry winery in Napa valley. Rick is a contributor to Mashable and Flipboard under the Wine & Spirits section and has been featured in The Wall Street Journal, CNET, SF Chronicle, New York Times as well as Brian Solis’ (R)evolution series. Rick has engaged audiences through his entertaining talks on social media marketing in New York, Sydney, San Francisco, Melbourne, Vancouver, Portland, Perth, Los Angeles and Adelaide.


Hassan Bawab is the Founder and CEO of Magic Logix, an interactive digital marketing agency in Dallas, TX. Magic Logix combines dynamic website development, professional website design, SEO and integrated online marketing to drive new leads with high conversion. Hassan is deeply entrenched in the digital marketing industry, enabling him to be an early adopter of the latest trends in the field. These activities have positioned him as a trusted resource and allowed him to publish several articles that have become industry dogmas. Hassan feels it is important to be generous both of his knowledge and his time. He often spends his free time mentoring local small business, as well as speaking at various community events and national conferences. Hassan has also been honored as a guest lecturer at The University of North Texas, The University of Texas – Dallas, and Southern Methodist University.


A graduate of Boston College, Steffan Berelowitz is a serial entrepreneur, pioneering web developer, and now train conductor. CEO and Conductor of BlueTrain Mobile, Steffan has launched a platform that enables companies to build and maintain mobile websites optimized for the latest smartphones. BlueTrain Mobile is a spinoff of Bit Group, an award-winning web agency founded by Steffan in 1995. Steffan has served as a trustee of the Massachusetts Technology Leadership Council, at which time he brought the software industry’s concerns to the attention of lawmakers. Steffan currently chairs CJP’s advisory board and is a member of the Boston College Technology Council. Steffan has served on the board of directors of the Jewish Community Centers of Greater Boston, chaired the advisory board of the Center for Information Technology of Hebrew College, and led Bit Group’s pro bono involvement in City Year. From 1996 to 2000, Steffan served as an Internet consultant to former senator and presidential candidate Senator Bill Bradley, ultimately leading to the development of the Bill Bradley Presidential Campaign Web site. In 1993, Steffan co-founded his first technology business, ArtNet, now part of, the world’s leading web portal for buying and selling art online.


Seth Besmertnik directs corporate strategy, guides product vision and develops strategic partnerships for Conductor. Since co-founding the company, Seth has navigated Conductor through multiple financing rounds and extraordinary growth including being ranked the 13th fastest growing software company in the US & the 3rd Best Place to Work in New York City. Today, Conductor is the market leading SEO Platform for companies with SEO teams, and the agencies that support them. The company boasts the biggest customer list in the category including more than 500 Fortune and Internet Retailer 500 brands like General Electric, Toys R Us and Federal Express. He tweets at @besmertnik and writes on the Conductor Blog;


Brian Bolton is Bridgeline Digital’s Senior Vice President of Marketing. In this role, Brian drives Bridgeline’s overall marketing strategy, responsible for all marketing initiatives including branding, lead generation, product marketing, advertising, public relations, and web property optimization. Brian works closely with Bridgeline’s senior management team to execute the product and corporate marketing vision and has been with Bridgeline since 2003 in both Marketing and Sales roles. Prior to Bridgeline, he spent 8 years with John Hancock Financial Services, primarily in eBusiness related areas, and oversaw much of the development and management of web applications to support the distribution of life insurance through agency and broker channels. Brian has a B.S. in Finance and International Business from Northeastern University and an MBA in Marketing from Boston College. He has also studied at the London School of Economics.


Allen is CMO at The Pulse Network, and a noted entrepreneur and industry watcher with 20 years of experience in online marketing, CRM, and e-commerce. Allen helps Pulse clients evolve their digital marketing and business strategies to include video content and social media campaigns, and is a frequent speaker at industry and online events. Prior to joining The Pulse Network, he was co-founder and CMO at venture-funded social marketing tools company Offerpop, and was CMO and SVP of strategic services at eVergance, which was acquired by KANA Software in 2007. He has also held positions in the Media & Entertainment practice at McKinsey, started the Internet Computing practice at Yankee Group, and began his career in corporate R&D in the telecom space. He has been a guest on CNBC, Fox News and PBS television, hosts a weekly marketing show on The Pulse Network, and blogs (when he has time) for 1to1Media, Social Times and WOMMA. Allen holds a BS from Worcester Polytechnic Institute with high honors, and an MS from the University of Virginia.


Chris Brogan is president of Human Business Works, a media and education company. He consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, about the intersection of business, technology and media. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog, [], is in the Top 5 of the Advertising Age Power150. He has over 12 years experience in online community, social media, and related technologies.


Cam is the founder and president of King Fish Media, a leading marketing agency specializing in content based solutions. His broad range of experience includes designing and managing large scale integrated programs for a wide variety of industries. He also works with King Fish clients on increasing conversions for their customer acquisition, retention and sales strategies. Came brings over 25 years of print, interactive, video, live events and marketing/ advertising experience with industry leaders such as Ziff Davis Media, Arnold Advertising and The Robb Report. At Ziff Davis, Cam founded and headed the first ever-custom media business unit at the company. Cam often provides strategic marketing consulting to the investment and venture capital community for emerging companies, advising them on their communication strategies. He serves on the Advisory Board of Give Us Your Poor, an organization that brings together the latest research, multimedia, celebrities, citizens, and homeless people, and partner organizations to help end homelessness, and is an Advisor to, a price search engine that notifies online shoppers via any device when the lowest price for products is available to them.


Nelson Bruton is an accomplished speaker with a track record of helping companies increase revenues. As a sought-after conference speaker, his insights have been shared with businesses across many industries and from all over the world. Through the use of stories and case studies, he will inspire and take his audience on a journey of understanding how today’s buyers are finding, researching, and sourcing products and services on the Internet. As a standing member of First Coast Manufacturers’ Association, he actively helps manufacturers understand where they are leaving revenue on the table. With a degree in economics and numerous Internet marketing certifications, Nelson has brilliantly applied that knowledge, taking both small businesses, as well as Fortune 500 companies to previously unattained levels of success. His clients include: Lamborghini, Palace Resorts, Suddath, and the Ziglar Corporation, to name a few.

CHRIS CHODNICKI | @cchodnicki | CTO R2I

With over 20 years experience in business and technology industries, Chris Chodnicki has successfully developed, managed and integrated leading technology products and initiatives for a wide variety of national and local clients. Chris’s expertise with open source frameworks and mobile strategy has driven r2i’s digital technology service areas into their current leadership status in the industry. In addition to his duties as Principal, Chris’s technology insights and advice are actively sought out by organizations around the region. In March of 2012, Chris was recognized by SmartCEO Magazine as a 2012 SmartCXO Award honoree in the category of CIO/CTO for his creative management vision, leadership philosophies, innovative strategizing, and work ethic. In addition, Chris sat on the board of The Ulman Cancer Fund and regularly contributes services to various social and health related causes.


Dorie Clark, a former presidential campaign spokeswoman, is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications. She is also a columnist for Mint, India’s second-largest business newspaper. Clients like Google, Yale University, and the Ford Foundation hire her to help increase sales and enhance their brand reputation. She is the author of the forthcoming Harvard Business Review Publishing book Reinventing You: Define Your Brand, Imagine Your Future, based on her recent HBR article. Recognized as a “branding expert” by the Associated Press, Clark has taught marketing and communications at Emerson College, Tufts University, Suffolk University, and Smith College Executive Education. She has also lectured at universities worldwide, including Harvard University, the University of Michigan, and Georgetown University’s McDonough School of Business. She is quoted frequently in the international media, including the New York Times, NPR, the BBC, and more. At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School.


Paula is responsible for developing, curating and distributing content that promotes Brainshark as a thought leader, helps drive demand generation and enables Brainshark’s sales team. Paula brings over 15 years of experience in product marketing, product management, marketing communications, lead generation, and inbound marketing with companies such as, nTAG Interactive, Octave Communications, Dragon Systems and Lotus Corporation. She holds an MBA from Babson’s F.W. Olin Graduate School of Business and a Bachelor of Science degree from Boston College’s School of Management.

Most valuable advice: Keep it simple and concise. Communicate one idea or message at a time and focus on building impact and power around that idea..


Frank is currently VP of marketing at Correlsense. He spent the last 10 years as a marketing vice president for a series of high growth-technology firms including Experian-QAS, FirstGiving and Ipswitch. An active blogger, podcaster and social media pragmatist, he also served as Director of New and Social Media for Novell. His formal education includes an MBA from the MIT-Sloan School of Management and a BA from Bowdoin College.


Aaron Dun drives marketing and strategy for Percussion. Aaron has 15 years’ experience leading marketing, and connecting marketing performance to sales achievement for technology companies. Aaron was most recently Senior Vice President of Marketing at Ness Technologies, a global technology services firm, where he led marketing for its $200M North American business unit and the company’s global interactive efforts. He was responsible for all aspects of marketing and inside sales, tripling marketing’s contribution to the unit’s pipeline in just 15 months.

NEIL GLASSMAN | @neilglassman | CMO CMP.LY

Neil Glassman is CMO at CMP.LY, a contributor to Social Times and previously the Principal strategist of WhizBangPowWow, where his clients ranged from from sole-proprietors to Fortune 500 enterprises. He offers a proven track record of increasing revenue, boosting shareholder value, attention-getting advertising and promotions, and lasting brand identities.


Tom Gerace is the CEO and Founder of Skyword Inc., the leading content production platform. Tom is a serial entrepreneur, marketer and innovator. Tom is also founder of innovative companies such as Be Free, the first affiliate marketing company acquired by ValueClick in 2002, and, a social networking site where members share user-generated content online and earn a portion of the company’s advertising revenue. At Skyword, Tom works with brands such as IBM, Everyday Health and Lowe’s to create content at scale that forms lasting connections with its consumers. Tom is a founding member of the Social Media Advertising Consortium (SMAC) an organization committed to driving social innovation by drawing industry leaders together to share best practices and new ideas. Since 2008, SMAC has focused on setting standards and unveiling best practices within an ever-shifting industry.


Tim Hayden is Senior Vice President of Mobile Strategy at Edelman Digital, and was previously the CMO and Co-Founder of 44Doors, providing agencies and brands such as Jackson Family Wines, Fleishman-Hillard, AEG, Coca-Cola, Fujitsu and AT with insights and gateways to successful customer experiences and sales. Tim leads strategy for how to best apply QR codes, SMS/MMS texting and the mobile web to achieve greater results in advertising and CRM/social marketing programs. In the past, Tim has overseen production of Bacardi’s first social media/event marketing campaign, Dell’s first social media widget, and AMD’s most-viewed online video. He holds a bachelor’s degree in Political Science from Texas State University, and lives in Austin with his wife, Halea, and son, Graeme. When not saving the world from bad mobile experiences, Tim chairs the board of Meals on Wheels and More.


Bettina Hein is the Founder and CEO of Pixability. Pixability is a video marketing company that helps businesses increase sales by getting the right videos in front of the right audience so they take action. Pixability’s video marketing software helps link business strategy to video production, YouTube and web hosting, social media, and precise targeting and promotion. Bettina is a serial technology entrepreneur based in Cambridge, MA. She has built successful technology companies in the United States and in Europe. She is the author of the forthcoming book ‘Video Marketing for Dummies’ published by Wiley & Sons. Prior to Pixability Bettina co-founded the Swiss-based speech software specialist SVOX AG in 2001. SVOX was sold to Nuance Communications (NUAN) for $125 million. In 1996, Bettina was the initiator of START, an organization that advances entrepreneurship among college students. In 2000 START received the Ernst & Young Entrepreneur of the Year Award. Bettina is also the founder of the SheEOs, a network for female CEOs and founders of growth companies. Bettina holds a Masters of Science degree from MIT where she was a Sloan Fellow, a law degree from the University of Constance and a degree in business administration from the University of St. Gallen


Jamie Kennedy is one of a handful of new millenials pioneering a space masterfully created by men and women old enough to be her mom or dad. Like most of her witty repartee, she conducts her nationally recognized social strategies with novel insight and unfiltered exuberance. Entering the decade mark in digital enterprise, Kennedy has amassed a mosaic of industry experience ranging from digitally narrated travel photography & journalism to behavioral analysis, then as a social communications strategist for Ford Motor Co., to where she now resides, in the offices that house two national TV shows on Lifetime.

Kennedy currently works for O2 Media Inc., a television production company that offers ‘360-degree flexible’ social media partnerships aligned with participants and their respective segments on Lifetime. Through the use of geo-targeted and location-rich data she composes social enterprise relationships in B2B and B2C capacities. Her work within O2 Media has leveraged numerous social and mobile digital campaigns aimed at bolstering corporate and vetted sales initiatives. Kennedy is currently hyper-focused on techniques and behavior change procedures to build a meaningful and 4D engaged TV audience. Living in the spaces from ‘on-air to online’ she helps navigate the audience to a truly unique and adaptive experience

Her one wish is that someday TV viewership data marries seamlessly with digital audit software to create a robust analytics suite capable of autonomously tracking spikes in real-time viewership with real-time social engagement. Causal analyses built from television show airings that parallel social content & cause marketing campaigns is remarkably infantile and commonly misinterpreted.


Eric Kim is founder and CEO of Twylah, a platform that turns your tweets into highly engaging websites. Eric was a member of the founding executive teams at QuinStreet and Affinity Labs, where he played a key role in creating and refining the online performance marketing and lead generation markets. Prior to his life in startups and moving to Silicon Valley, he was a strategy consultant at The Monitor Company, advising clients in France, Germany, UK, Switzerland and Lebanon. He holds a BS degree from University of Illinois and two MS degrees from MIT