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Having a Chatbot can transform how you interact with your customers on a day to day basis. This is a guide to how you can quickly set up a Chatbot on whichever platform is best for you.
There are a number of different platforms in which a Chatbot can be placed. Before you start building, it's best to understand your business' needs and how those match up with the available platforms. For businesses with a larger social following, or younger customers, channels such as Messenger and Twitter are great. More of a serious business following? Consider Slack. Or, you can even host your Chatbot on your website.
Once you have your channel selected, Chatbot build platforms like SnatchBot.Me are terrific ways to start creating.
It's important to set expectations as to what your users can get from the Chatbot. In your initial responses, you should express who the Chatbot speaks for, and how the user can interact with it. Important information about what the Chatbot does, and how it is to be utilized (access main menu, start over, etc.). This is also a good time to pull in the user's name (if the platform allows it) so as to create a personalized greeting.
It's best to assume that each user requires a little bit of a hand understanding your Chatbot. After offering a greeting, provide them with options. Odds are that they came here looking for something, and the earlier you deliver that, the more likely they are to stick around.
What you offer them will depend on what kind of business you operate. The next item in the list details this.
For many small businesses, customers are constantly searching for the same information, such as hours, address, pricing, and phone numbers. This is a great place to start when it comes to adding content. It's simple, straightforward, and satisfies their needs in a way that they likely haven't seen from another business. Plus, if done properly, some of that information, like a phone number, can be rendered unnecessary by simply placing this important content within your Chatbot.
No matter how well your Chatbot is built, there will always be some users who cannot find what they are looking for. In this case, you can add some sort of a fallback where they can talk to a human online, or make a phone call. One way to do this is by setting a response that generates if certain words such as "Help" are detected. Another way to solve this is to add this information at the beginning. That way, users enter the Chatbot knowing how to get help should it be needed.
