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Updated by Ted Rubin on Mar 18, 2013
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Ted Rubin Ted Rubin
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20 Important Twitter Goals and Objectives for Business

Many are asking what ROI they can get from Twitter. I believe when reviewing the following goals and objectives you will get a better understanding of the potential value. The basis of this list was posted by my friend and business associate Cheryl Burgess. I have expanded and edited with my input. Originally posted at Collective Bias.

Source: http://www.tedrubin.com/20-important-twitter-goals-and-objectives-for-business/

1

Grow an engaged and relevant following

Grow an engaged and relevant following
6

Sharing thought-leadership & participating in industry conversation

Sharing thought-leadership & participating in industry conversation
8

Monitoring your brand’s reputation in real time

Monitoring your brand’s reputation in real time
9

Building relationships with community

Building relationships with community
12

Finding, cultivating influencers and brand advocates

Finding, cultivating influencers and brand advocates
13

Obtaining customer feedback on potential new offerings

Obtaining customer feedback on potential new offerings
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Establishing brand leadership position by communicating, reinforcing vision, purpose, differentiation, relevance, etc.

Establishing brand leadership position by communicating, reinforcing vision, purpose, differentiation, relevance, etc.
19

Return on Relationship™

Return on Relationship™

…simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.

20

Crowdsourcing ideas, products, etc.

Crowdsourcing ideas, products, etc.
2

If you haven’t started already, start NOW!

If you haven’t started already, start NOW!
3

Generating brand awareness and business leads

Generating brand awareness and business leads
4

Servicing customers and lowering customer service inquires via traditional channels

Servicing customers and lowering customer service inquires via traditional channels
5

Expanding reach and creating buzz

Expanding reach and creating buzz
7

Gaining competitive intelligence

Gaining competitive intelligence
10

Distributing rich SEO content

Distributing rich SEO content
11

Offering special discounts, white papers, blog posts

Offering special discounts, white papers, blog posts
14

Developing relationships with bloggers and other micro media producers

Developing relationships with bloggers and other micro media producers
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Establishing relationships and getting on the radar of journalists

Establishing relationships and getting on the radar of journalists
16

Recruiting for freelancers, permanent hires and interns

Recruiting for freelancers, permanent hires and interns
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The Ability to proactively build a personal brand for Founders/Executives to represent your Brand/Business.

The Ability to proactively build a personal brand for Founders/Executives to represent your Brand/Business.