Marketing Articles and Blogs

From understanding the prospects to generating qualified leads, data science will give an edge over marketing to the B2B professionals in 2018. If you are looking towards applying the science of data to your B2B marketing strategies in 2018, have a look at this article.

Today, smartphones have brought a huge shift in the ways people consume and respond to content. Now paying attention to mobile marketing is not limited to optimizing websites, increasing page-loading speed, or removing unwanted ads. It has gone more than that.The Future of Mobile Marketing: What’s Hot You Need to Watch?

User Generated Content is the practice wherein your users or clients create content for you, and you just have to organize the collected content to publish on your website or other online platforms. Read this** blog** for more.

In this digitalized world, all has changed – the reasons B2B tech prospects begin their buying process to the ways they are taken down through the sales funnel at each stage of their buying journey. And the changes are unstoppable. If you are a technology marketer, read this article to know an effective marketing strategy in 2018 and for beyond.

Email is crucial to marketers. But to do it right, the marketers need to understand the fine line between the truth and myths related to email marketing. Have a look at this blog to know more. 4 Myths That Are Failing Your Email Marketing Campaigns

Delivering enriched customer experience is a tough task for many B2B customer service representatives. The only way to get out of this chaos is to understand what exactly is hindering the excellence of your customer service and what can be the best ways to handle them. Read this article for more details.

Calls-to-action are an important part of any online marketing strategy. However, the success of your next CTA relies on one question– Is it clickable or not? To get clicks and to achieve higher ROI, you don’t just need a CTA: you need a CTA that can convert. Read this blog to learn more. 4 Tips to Create the Best Calls-To-Action for B2B Lead Generation

B2B readers are not easy to convince. They are risk-averse and they believe in extensive research before initiating a buying journey. Read this blog to know about [3 unique ways that can help you convert B2B readers into customers](https://www.thomsondata.com/article/how-to-write-b2b-blogs-that-convert.php) like never before.

Choosing a right data-solutions provider is an important decision for the success of your business. If you are planning to choose a B2B data provider, have a look at this blog that can help you select a data partner that can complement your marketing campaign efficiently. Choosing a B2B data provider? Here’s what to consider

The GDPR (General Data Protection Regulation) will soon come into force, and it clearly will be a threat for businesses who do not comply with rules in the European Union (EU) Region. Read this article to know more. Important Things To Know About GDPR And It’s Affect?

Customer experience falls at the core when it comes to the success or failure of a business. But customer experience initiatives fail. And they fail badly! The reasons are many – not using the customer data properly, getting trapped into content myths, and not focusing on the post-sales journey. ** Why Do Customer Experience Initiatives fail in B2B?**

Digitalization and extensive information available on web has made the modern tech buyers more stressed and confused. Marketers can leverage this confusion and stress by reaching to their buyers with the right solution, at the right time, and in the right way. Read more: Decoding the technology buyer: 4 practical ways to target them right

We at Thomson Data offers data-driven marketing services that will help you find targeted prospects and boost ROI. We provide customized list as per your business requirements.

The need for cataloging users’ experience has brought many marketers to some common mistakes that often go unnoticed. And the thus, the most prominent confusion of what works and what not takes its place.
Read more: How to Avoid Mistakes in Customer Satisfaction Surveys

Interactive content speaks directly to the curiosity of the users. B2B technology marketers can leverage interactive content by adding it into their promotional emails, website pages, infographics, and even eBooks and whitepapers. Know more: Interactive Content: How Technology Brands Can Use it to Connect with Customers

Content conveyed in the form of story refers to the content that taps to the curiosity of the buyers. It takes the readers to active engagement until you are done telling your story. Technology marketers can connect with their audience by using storytelling in their blogs, videos, and success stories. Know more: 3 Ways Technology Marketers Can Use Storytelling to Engage Audiences

Humans perceive color faster than any text, and it leaves a more profound imprint on their brain. Businesses focus on this factor to design their logo and to grab the attention of people. This, in turn, helps them in positioning their brand as well as improving its value. Know more: How Color Psychology Influence Brand Recognition

Being an ideal resource for B2B marketing, one must follow certain strategies in LinkedIn to grow their business globally. This blog shows how tactics can be added to marketing mix to increase the target reach. Top 6 LinkedIn Strategy Every Marketer Should Use

Data being the key element of database marketing strategy, the marketers face several issues while dealing with it. But, when acted wisely, they can overcome the challenges in an efficient way. Read this article to know what are those challenges and how can one work on it.

Customer satisfaction is an integral part of any business to succeed. One needs to learn the customer data to provide them with the best service in the industry. We have sorted few best tips to follow which helps you in knowing your client better and build a loyal relationship with them.
Know more: 12 Customer Service Tips You Need To Follow

If you wish to stay ahead in the business world, you need to have the perfect plan in hand. You can make use of various tools available online to plan as well as track your marketing activities. Email marketing calendar is one such tool which helps you to organize your email campaign smoothly. Know more: Email Marketing Calendar: How To Plan And Track Your Campaigns

Businesses should follow a well-structured strategy to drag the attention of prospects worldwide. To make it happen, you must be able to arrange the meetings with them. If you want to execute this plan, you are in the right place. We sorted few hand-picked tricks that help your salesperson tremendously. Know more: Book More Sales Meetings With Prospects: 10 Tricks To Follow

At Thomson Data, our entire organization works to ensure that we follow GDPR-compliant practices. At the same time, it is essential for us to help our customers and partners to make them understand the impact of this law on their businesses and also to develop a GDPR compliance process of their own. Hence to determine your next step, we covered the essential details of GDPR and also about the preparation of Thomson Data.

Acquiring a large number of leads for your business will not happen overnight. Hence, if you are dealing with the struggle of increasing your lead base, our six new trends will help you. Be ready to see the increase in your revenue by adapting the methods mentioned in this write-up. Know more: Follow 6 Winning Trends To Boost B2B Lead Generation

Email, known as the traditional mode of communication forms the basis for most of the business operations. So, if you execute the email marketing in a proper format, you can reap the maximum benefit from it than expected. Hence instead of neglecting this marketing strategy, learn to implement it like a pro. Know more: Run A Successful Email Marketing Campaign Like A Pro