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Updated by Thomson Data on Mar 27, 2018
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Marketing Articles and Blogs

Have a look at Thomson Data's marketing articles and blogs.

1

B2B Marketers and Data Science in 2018

B2B Marketers and Data Science in 2018

From understanding the prospects to generating qualified leads, data science will give an edge over marketing to the B2B professionals in 2018. If you are looking towards applying the science of data to your B2B marketing strategies in 2018, have a look at this article.

2

4 tactics to increase sales using user-generated content in B2B marketing

4 tactics to increase sales using user-generated content in B2B marketing

User Generated Content is the practice wherein your users or clients create content for you, and you just have to organize the collected content to publish on your website or other online platforms. Read this** blog** for more.

3

4 Things B2B Technology Marketers Need to Consider in 2018

4 Things B2B Technology Marketers Need to Consider in 2018

In this digitalized world, all has changed – the reasons B2B tech prospects begin their buying process to the ways they are taken down through the sales funnel at each stage of their buying journey. And the changes are unstoppable. If you are a technology marketer, read this article to know an effective marketing strategy in 2018 and for beyond.

4

4 Myths That Are Failing Your Email Marketing Campaigns

4 Myths That Are Failing Your Email Marketing Campaigns

Email is crucial to marketers. But to do it right, the marketers need to understand the fine line between the truth and myths related to email marketing. Have a look at this blog to know more. 4 Myths That Are Failing Your Email Marketing Campaigns

5

3 Biggest Customer Service Challenges and How to Handle Them

3 Biggest Customer Service Challenges and How to Handle Them

Delivering enriched customer experience is a tough task for many B2B customer service representatives. The only way to get out of this chaos is to understand what exactly is hindering the excellence of your customer service and what can be the best ways to handle them. Read this article for more details.

6

How to Create Calls-To-Action That Convert (with examples)

How to Create Calls-To-Action That Convert (with examples)

Calls-to-action are an important part of any online marketing strategy. However, the success of your next CTA relies on one question– Is it clickable or not? To get clicks and to achieve higher ROI, you don’t just need a CTA: you need a CTA that can convert. Read this blog to learn more. 4 Tips to Create the Best Calls-To-Action for B2B Lead Generation

7

B2B blogs: 3 unique ways to convert readers into customers

B2B blogs: 3 unique ways to convert readers into customers

B2B readers are not easy to convince. They are risk-averse and they believe in extensive research before initiating a buying journey. Read this blog to know about [3 unique ways that can help you convert B2B readers into customers](https://www.thomsondata.com/article/how-to-write-b2b-blogs-that-convert.php) like never before.

8

Choosing a B2B data provider? Here’s what to consider

Choosing a B2B data provider? Here’s what to consider

Choosing a right data-solutions provider is an important decision for the success of your business. If you are planning to choose a B2B data provider, have a look at this blog that can help you select a data partner that can complement your marketing campaign efficiently. Choosing a B2B data provider? Here’s what to consider

9

Important Things To Know About GDPR And It’s Affect?

The GDPR (General Data Protection Regulation) will soon come into force, and it clearly will be a threat for businesses who do not comply with rules in the European Union (EU) Region. Read this article to know more. Important Things To Know About GDPR And It’s Affect?

10

The Future of Mobile Marketing: What’s Hot You Need to Watch?

The Future of Mobile Marketing: What’s Hot You Need to Watch?

Today, smartphones have brought a huge shift in the ways people consume and respond to content. Now paying attention to mobile marketing is not limited to optimizing websites, increasing page-loading speed, or removing unwanted ads. It has gone more than that.The Future of Mobile Marketing: What’s Hot You Need to Watch?