Advertising & Marketing

AdClarity is the leading Competitive Intelligence SaaS Solution for Digital Media. With AdClarity you can see which campaigns, creatives and traffic sources (i.e. websites that sell ad inventory) are working best for your competitors, and where they're not cost-effective.

2012 Creative brief examples and sample templates for web, TV, print, brand, design, direct response, social media projects and new business pitches.

Project Re: Brief is an advertising experiment that has brought back some of the most iconic ads in history (Coca-Cola's 'Hilltop', Volvo's 'Drive it like you hate it', Avis's 'We try harder', and Alka-Seltzer's 'I can't believe i ate the whole thing') and re imagined them for the web. With the help of the original creators, Harvey Gabor, Amil Gargano, Paula Green, Bob Pasqualina, and Howie Cohen and Google some of the country's most loved campaigns have a new medium to live within and inspire the creative community.

Start With Why inspires people to do the things that inspire them.

Blaise Pascal would have been a fantastic creative brief writer (Photo credit: Wikipedia) Every advertising agency has its own take on the "creative brief," that most sacred of sacred ad documents. And I've written passionately about how agencies might approach writing an inspiring creative brief  in my "Ideas Come From Inspiration, [...]

Consumer Involvement Theory helps create effective marketing communications

2012 Creative brief examples and sample templates for web, TV, print, brand, design, direct response, social media projects and new business pitches.

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