There’s no doubt about it, SEO is a bit of a minefield, and a difficult strategy to get right. There’s lots of information available regarding how best to implement SEO, however, there are some common and key SEO mistakes that many websites and businesses make that we wanted to make you aware of. Google’s Search Engine Results Page (SERP) SEO ranking factors are ever evolving and changing, so it’s important to stay on top of the latest changes in order to ensure that your website is not adversely affected. Notably, some SEO mistakes are hard to dodge, because the competition is high, and it’s not always that easy to verify whether your SEO strategy is working or not.