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Updated by Nick Kellet on Nov 13, 2015
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Nick Kellet Nick Kellet
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Seven key steps to building strong relationships on social media

1

Just be you

Just be you

That approach is simple, honest, and sustainable.

2

Go second

Go second

Learn your friends’ and followers’ goals first.

3

Give First

Give First

and don’t keep score.

4

Be valuable

Be valuable

Become known for something and stay front of mind.

5

Build trust

Build trust

So you’ll be invited to the ‘real’ party (I call this the back channel).

6

Think equals

Think equals

keep an eye on value and the social order, act like an equal, and don’t jump too far or too soon, as collaboration is a game of approximate equals.

7

Open doors

Open doors

Asking is essential, so ask early and often, but never ask too much, so you can leave the door open for the next round.