Sherrilynne Starkie
Happy New Year! Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube.
In what must be a big blow to Twitter, Facebook has been handed the exclusive rights to live stream the Golden Globe Awards this year. Facebook now dominates as THE live streaming platform of choice.
There’s no longer any need to create multiple ad sets thanks to a new feature from Facebook which allows placement customization. A tick of box makes multiple placements a piece of ease.
Instagram has improved content discovery by recommending posts in users’ feeds. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach.
It was bound to happen, and it looks like commercial messages will be coming to Amazon’s Alexa sooner rather than later. Big opps for consumer brands here.
To understand just how fleeting net fame can be...check out this young YouTube star’s fall from grace.
