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Updated by Sherrilynne Starkie on Jan 03, 2018
Headline for Top Five: Facebook continues towards world domination
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Top Five: Facebook continues towards world domination

Happy New Year! Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube.

1

Facebook gets Golden Globes over incumbent Twitter

Facebook gets Golden Globes over incumbent Twitter

In what must be a big blow to Twitter, Facebook has been handed the exclusive rights to live stream the Golden Globe Awards this year. Facebook now dominates as THE live streaming platform of choice.

2

Facebook Ads feature: Customize Creative Assets by Placement

Facebook Ads feature: Customize Creative Assets by Placement

There’s no longer any need to create multiple ad sets thanks to a new feature from Facebook which allows placement customization. A tick of box makes multiple placements a piece of ease.

3

Recommended for you by Instagram

Recommended for you by Instagram

Instagram has improved content discovery by recommending posts in users’ feeds. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach.

4

Alexa! What laundry soap should I use?

Alexa! What laundry soap should I use?

It was bound to happen, and it looks like commercial messages will be coming to Amazon’s Alexa sooner rather than later. Big opps for consumer brands here.

5

Logan Paul video: How to unsubscribe from a YouTube channel

Logan Paul video: How to unsubscribe from a YouTube channel

To understand just how fleeting net fame can be...check out this young YouTube star’s fall from grace.