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Updated by Eva Sanagustin on Nov 27, 2019
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Informes y encuestas sobre contenidos

Bibliografía de informes y encuestas con datos sobre el uso del marketing de contenidos y de content curation

2020 B2B Content Marketing: What the Successful Do [New Research]

2020 B2B research from Content Marketing Institute reveals what the industry is doing – from goals and ROI to types and tech. Learn what’s working and what’s not.

The current state of content – UX Collective

As part of my ongoing mission to help build content maturity in business, I carried out a survey to get a glimpse into the current state of content as a discipline. Worryingly, one respondent thinks…

Estado de los contenidos en España 2018, 7ª edición – d+m, blog de Eva Sanagustín

Gracias a la colaboración de las personas que contestaron la encuesta y se animaron a compartirla para llegar a más gente, un año más he preparado el informe “Estado de los contenidos en España 2018”. Y van 7 años que puedo hacerlo para descubrir cómo se utilizan los contenidos en las empresas.

How Content Marketing Benefits Businesses |

Business audiences value content marketing, even though they are confident they can recognize a company's content marketing efforts. Content marketing benefits businesses that produce high-quality content that addresses common customer issues and that can be consumed across multiple channels. Read More

3er Estudio de Content Marketing de LATAM y España - 2017

Descubre Cómo está Evolucionando el Content Marketing en la Región a Partir de la Experiencia de Cientos de Profesionales del Marketing

¿Cuál es el estado actual de la estrategia de contenidos en las empresas?

Sólo un 55% de los 'marketeros' definen y documentan correctamente su estrategia de contenidos. Analizamos el estado actual de esta estrategia en las empresas.

Content marketing increasingly utilized as 'point of entry' with insightful, original data favored

Content may be the driver for marketing efforts, but the type of content created makes all the difference.

Estudio de Content Marketing Latinoamérica - Content Marketing en Español

Estudio de Content Marketing en Latinoamérica (GenWords)

Descarga el informe sobre marketing de contenidos en España (2016)

Descarga el informe sobre marketing de contenidos en España para el año 2016 y descubre cuanto destinan las empresas en España al Marketing de Contenidos

IPG Media Lab + Forbes Evaluate The Current State of Branded Content

According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.

Content Marketing Strategy in 2016: State of The Industry

In this post I analyze the results of Curata’s recent survey of 1,000+ marketers to hone in on what these foxes are doing from a strategy, staffing and tactics perspective to kick ass with content.

Digital Content Survey: A Crisis of Confidence in Managing Content - Accenture

In an inaugural study, Accenture Interactive surveyed over 1,000 executives from 17 countries and 14 industries to better understand their attitudes, insights and strategies for managing digital content now and in the future. (febrero, 2016).

Content marketing trends and statistics for European Marketers

Data from over 700 European marketers to benchmark the trends, challenges, and most effective content marketing techniques in 2016.

Content Marketing Benchmarks: Is Your Content A+ Material? - Venngage

We analyzed 115 articles from the top content marketing tech companies to see what A-grade content looks like. Does your content getting a passing grade?

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Nielsen & Mode Media study reveals branded content best practices

Mode Media recently commissioned Nielsen for a survey on branded content — and the results point to some clear takeaways for brands...