Informes y encuestas sobre contenidos

2020 B2B research from Content Marketing Institute reveals what the industry is doing – from goals and ROI to types and tech. Learn what’s working and what’s not.

As part of my ongoing mission to help build content maturity in business, I carried out a survey to get a glimpse into the current state of content as a discipline. Worryingly, one respondent thinks…

Gracias a la colaboración de las personas que contestaron la encuesta y se animaron a compartirla para llegar a más gente, un año más he preparado el informe “Estado de los contenidos en España 2018”. Y van 7 años que puedo hacerlo para descubrir cómo se utilizan los contenidos en las empresas.

Business audiences value content marketing, even though they are confident they can recognize a company's content marketing efforts. Content marketing benefits businesses that produce high-quality content that addresses common customer issues and that can be consumed across multiple channels. Read More

Descubre Cómo está Evolucionando el Content Marketing en la Región a Partir de la Experiencia de Cientos de Profesionales del Marketing

Sólo un 55% de los 'marketeros' definen y documentan correctamente su estrategia de contenidos. Analizamos el estado actual de esta estrategia en las empresas.

Content may be the driver for marketing efforts, but the type of content created makes all the difference.

Estudio de Content Marketing en Latinoamérica (GenWords)

Descarga el informe sobre marketing de contenidos en España para el año 2016 y descubre cuanto destinan las empresas en España al Marketing de Contenidos

According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.

In this post I analyze the results of Curata’s recent survey of 1,000+ marketers to hone in on what these foxes are doing from a strategy, staffing and tactics perspective to kick ass with content.

In an inaugural study, Accenture Interactive surveyed over 1,000 executives from 17 countries and 14 industries to better understand their attitudes, insights and strategies for managing digital content now and in the future. (febrero, 2016).

Data from over 700 European marketers to benchmark the trends, challenges, and most effective content marketing techniques in 2016.

We analyzed 115 articles from the top content marketing tech companies to see what A-grade content looks like. Does your content getting a passing grade?

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Mode Media recently commissioned Nielsen for a survey on branded content — and the results point to some clear takeaways for brands...

ascend2, descarga directa en PDF, junio 2015