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Updated by Eva Sanagustin on Oct 16, 2017
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Informes y encuestas sobre contenidos

Bibliografía de informes y encuestas con datos sobre el uso del marketing de contenidos y de content curation

¿Cuál es el estado actual de la estrategia de contenidos en las empresas?

Sólo un 55% de los 'marketeros' definen y documentan correctamente su estrategia de contenidos. Analizamos el estado actual de esta estrategia en las empresas.

Content marketing increasingly utilized as 'point of entry' with insightful, original data favored

Content may be the driver for marketing efforts, but the type of content created makes all the difference.

Estudio de Content Marketing Latinoamérica - Content Marketing en Español

Estudio de Content Marketing en Latinoamérica (GenWords)

Descarga el informe sobre marketing de contenidos en España (2016)

Descarga el informe sobre marketing de contenidos en España para el año 2016 y descubre cuanto destinan las empresas en España al Marketing de Contenidos

IPG Media Lab + Forbes Evaluate The Current State of Branded Content

According to our new quantitative study, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of Public Communications at Syracuse University, branded content’s impact is superior to display advertising in terms of recall, brand perception and intent/consideration.

Content Marketing Strategy in 2016: State of The Industry

In this post I analyze the results of Curata’s recent survey of 1,000+ marketers to hone in on what these foxes are doing from a strategy, staffing and tactics perspective to kick ass with content.

Digital Content Survey: A Crisis of Confidence in Managing Content - Accenture

In an inaugural study, Accenture Interactive surveyed over 1,000 executives from 17 countries and 14 industries to better understand their attitudes, insights and strategies for managing digital content now and in the future. (febrero, 2016).

Content marketing trends and statistics for European Marketers

Data from over 700 European marketers to benchmark the trends, challenges, and most effective content marketing techniques in 2016.

Content Marketing Benchmarks: Is Your Content A+ Material? - Venngage

We analyzed 115 articles from the top content marketing tech companies to see what A-grade content looks like. Does your content getting a passing grade?

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Nielsen & Mode Media study reveals branded content best practices

Mode Media recently commissioned Nielsen for a survey on branded content — and the results point to some clear takeaways for brands...

Primer Estudio de Content Marketing de LatAm

Diferentes compañías de Latinoamérica (2015), descarga a cambio del correo

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding.

50 Things We Learnt About Content Marketing This Year

At BuzzSumo we love research and data. 2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing ... Continued

Estado de los Contenidos en España 2015

ebook de libre descarga basado en la 4ª encuesta sobre el uso de los contenidos corporativos en España, diciembre 2015.

Informe anual del sector de los Contenidos Digitales en España (Edición 2015)

Diciembre 2015 El ONTSI presenta una nueva edición del Informe del Sector de los Contenidos Digitales en España en 2014. El informe recoge las principales tendencias y datos estructurales del Sector de los Contenidos Digitales en España en 2014, mostrando además la evolución del mismo en el periodo 2009-2014.

IPG Lab + Google Release Deconstructing Branded Content: The Global Guide To What Works

Branded content, defined in this research as content that lives on its own, produced by and for the brand, as opposed to content produced by someone else the brand affixes itself to, has transformed marketing, overall. With the increased emphasis on cross-screen viewing, and digital at the core of brand communications, branded content has become a core part of many brand campaigns.

Infographics : Content Marketing Statistics That You Should Know

Living by the lines of being a driving force behind business and maintaining a good communication with customers, Barb has an extensive industry experience of 10+ years. She likes to share her knowledge by means of blog here, where she writes about the latest emerging technologies, updates, cloud computing trends, SEO etc.

Infographic: How do marketers mix owned, curated and promotional content? Our Q4 2014 data

How do marketers mix their owned, curated and promotional content? While the right ratio will be different for every brand, we looked into our Q4 2014 data to ...

How Do You Compare to Serious Business Bloggers? [Infographic] - Copyblogger

Blogging remains the cornerstone of most content marketing efforts. According to HubSpot, marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI. The data presented by HubSpot also claims B2B companies that blog produce 67 percent more leads than those that don't.

Content Marketing Benchmarks: A 2015 Roadmap [New Data]

Content marketing has provided today's marketers with endless opportunities to attract and nurture buyers. This practice will ultimately deliver a higher quantity and quality of leads to the sales team. As evidence of marketers' realization of the opportunity of content marketing, 76% of companies will increase investment in this area in the coming year.

2016 B2C Content Marketing Benchmarks, Budgets, and Trends

Business-to-consumer (B2C) marketers have made significant progress over the past year in content marketing, reporting that they are allocating more budget toward content and getting better results from popular social platforms, according to the B2C Content Marketing 2016: Benchmarks, Budgets, and Trends-North America report.